-

Reply Achieves Generative AI Specialization in the Google Cloud Partner Advantage Program

TURIN, Italy--(BUSINESS WIRE)--Reply, a global systems integrator and consulting firm, announces that two of its companies, Go Reply and Machine Learning Reply, have achieved the Generative AI Specialization in the Google Cloud Partner Advantage Program. This recognition positions Reply among the first partners to reach this milestone, highlighting its capabilities in developing generative AI solutions with Google Cloud’s Vertex AI.

The Generative AI Specialization underscores Reply’s commitment to delivering innovative generative AI solutions powered by Google Cloud technologies, addressing critical business challenges across industries. Among the solutions developed by Go Reply and Machine Learning Reply are:

  • Enterprise Search Applications: For a leading luxury brand, Reply designed a conversational interface that empowers non-technical staff to efficiently access and analyse technical manual data.
  • AI Legal Agent: For a media and communications group, Reply built a Retrieval-Augmented Generation (RAG)-based search engine using Vertex AI. This tool enhances productivity by pinpointing specific legal document paragraphs, streamlining decision-making processes.
  • Insurance Sector AI Platform: Reply created a centralised generative AI platform to simplify AI operations and facilitate the deployment of advanced applications in the insurance industry.
  • Contract Analytics Solution: For a consumer goods company, Reply implemented a solution leveraging Vertex AI, Document AI, and Gemini Pro. This solution achieved remarkable accuracy in data extraction and classification, offering enhanced contract insights and improved spending control.

“We are thrilled to have achieved the Generative AI Specialization in the Google Cloud Partner Advantage Program,” said Filippo Rizzante, CTO at Reply. “This recognition reaffirms our commitment to delivering advanced AI solutions tailored to diverse business needs. By combining Google Cloud’s state-of-the-art generative AI technologies with our expertise, we are driving transformative value and enabling innovation for our clients.”

As a Google Cloud Premier Partner, Reply offers end-to-end support for organizations adopting Google Cloud technologies, from digital transformation consulting to managed services. With companies highly specialized, Reply designs and delivers tailored platforms and ready-to-use solutions that are natively built on Google Cloud, ensuring rapid deployment and maximum impact. To learn more about Reply’s collaboration with Google Cloud, visit: here.

Reply
Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialised companies supporting key European industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of big data, cloud computing, digital media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services. www.reply.com

Contacts

Press:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Reply

MIL:REY.MI
Details
Headquarters: Turin, Italy
Website: www.reply.com
CEO: Tatiana Rizzante
Employees: 14307
Organization: PRI


Contacts

Press:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Social Media Profiles
More News From Reply

Reply Introduces Symbiosis: an AI-Driven Operating Model to Align Business Priorities and AI-Accelerated Delivery

TURIN, Italy--(BUSINESS WIRE)--Reply [EXM, STAR: REY] introduces Symbiosis, an AI-driven operating model designed for enterprises integrating generative AI and agentic systems into their operating processes. Supported by a dedicated platform, Symbiosis connects strategy, portfolio management and execution, helping organisations align priorities and investment decisions with measurable business outcomes. As AI enables teams to develop, test and deliver solutions faster, organisations also need t...

Logistics Reply Introduces the LEA AI Agent Authority Model - Bringing Governed Agentic AI Into Warehouse Execution With LEA Dynamic Intelligence

TURIN, Italy--(BUSINESS WIRE)--Logistics Reply, the Reply group company specializing in innovative solutions for supply chain execution and warehouse management, today unveiled the LEA AI Agent Authority Model, a new practical framework delivered alongside LEA Reply Dynamic Intelligence, enabling organizations to deploy AI agents with the right authority for each task—not maximum autonomy. As AI moves from assistance into live warehouse execution, organizations need a governed way to decide how...

REPLY: A Face Only A Mother Could Love by Robert Gaudette Wins the Reply AI Film Festival 2026, the International Competition Exploring the Intersection of Cinema and Artificial Intelligence

TURIN, Italy--(BUSINESS WIRE)--Canadian filmmaker Robert Gaudette, with his short film A Face Only A Mother Could Love, has won the Reply AI Film Festival 2026, the international competition created by Reply to explore new frontiers in cinematic language through the use of artificial intelligence. The award was presented on Sunday 6 September in Venice, during a ceremony organised by Reply and Mastercard at the Match Point Arena, set up at Tennis Club Venezia on the Lido, alongside the 83rd Ven...
Back to Newsroom