-

Reply Achieves Generative AI Specialization in the Google Cloud Partner Advantage Program

TURIN, Italy--(BUSINESS WIRE)--Reply, a global systems integrator and consulting firm, announces that two of its companies, Go Reply and Machine Learning Reply, have achieved the Generative AI Specialization in the Google Cloud Partner Advantage Program. This recognition positions Reply among the first partners to reach this milestone, highlighting its capabilities in developing generative AI solutions with Google Cloud’s Vertex AI.

The Generative AI Specialization underscores Reply’s commitment to delivering innovative generative AI solutions powered by Google Cloud technologies, addressing critical business challenges across industries. Among the solutions developed by Go Reply and Machine Learning Reply are:

  • Enterprise Search Applications: For a leading luxury brand, Reply designed a conversational interface that empowers non-technical staff to efficiently access and analyse technical manual data.
  • AI Legal Agent: For a media and communications group, Reply built a Retrieval-Augmented Generation (RAG)-based search engine using Vertex AI. This tool enhances productivity by pinpointing specific legal document paragraphs, streamlining decision-making processes.
  • Insurance Sector AI Platform: Reply created a centralised generative AI platform to simplify AI operations and facilitate the deployment of advanced applications in the insurance industry.
  • Contract Analytics Solution: For a consumer goods company, Reply implemented a solution leveraging Vertex AI, Document AI, and Gemini Pro. This solution achieved remarkable accuracy in data extraction and classification, offering enhanced contract insights and improved spending control.

“We are thrilled to have achieved the Generative AI Specialization in the Google Cloud Partner Advantage Program,” said Filippo Rizzante, CTO at Reply. “This recognition reaffirms our commitment to delivering advanced AI solutions tailored to diverse business needs. By combining Google Cloud’s state-of-the-art generative AI technologies with our expertise, we are driving transformative value and enabling innovation for our clients.”

As a Google Cloud Premier Partner, Reply offers end-to-end support for organizations adopting Google Cloud technologies, from digital transformation consulting to managed services. With companies highly specialized, Reply designs and delivers tailored platforms and ready-to-use solutions that are natively built on Google Cloud, ensuring rapid deployment and maximum impact. To learn more about Reply’s collaboration with Google Cloud, visit: here.

Reply
Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialised companies supporting key European industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of big data, cloud computing, digital media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services. www.reply.com

Contacts

Press:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Reply

MIL:REY.MI
Details
Headquarters: Turin, Italy
Website: www.reply.com
CEO: Tatiana Rizzante
Employees: 14307
Organization: PRI


Contacts

Press:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Social Media Profiles
More News From Reply

Roboverse Reply Impresses at ELROB 2026 With Intelligent Robotic Systems for Critical Missions

TURIN, Italy--(BUSINESS WIRE)--Roboverse Reply, the Reply Group company specializing in robotics and automation, won the 1st Place in the “Reconnaissance” category and a special prize for “Best Team Effort” at the European Land Robot Trial (ELROB) 2026 in Thun, Switzerland. Teaming up with ELP, a specialist for technical equipment for defusing service, the company demonstrated outstanding performance alongside a field of international participants from June 15 to 19, proving that its autonomous...

Finalists Announced for the Second Edition of the Reply AI Music Contest, the International Competition Exploring the Relationship Between AI and Live Performance

TURIN, Italy--(BUSINESS WIRE)--Music and artificial intelligence come together at the Reply AI Music Contest to explore the relationship between AI and live performance. The competition, created by Reply and organized in collaboration with Kappa FuturFestival — one of Europe’s leading festivals dedicated to electronic music and cultural innovation — announces the five finalists selected by an international jury of professionals from music and creative industries: Agoria, Max Cooper, Fleur Shore...

Reply Achieves the AWS Business Value Realization Competency

TURIN, Italy--(BUSINESS WIRE)--Reply [EXM, STAR: REY] announced today that it has achieved the Amazon Web Services (AWS) Business Value Realization Competency. This specialization recognizes Reply as an AWS Partner that helps customers deliver measurable, post-sales business outcomes from their AWS investments. Achieving the AWS Business Value Realization Competency differentiates Reply as an AWS Partner that excels at helping customers define, measure, and achieve business outcomes from their...
Back to Newsroom