Southeastern Grocers gives customers extra jingle in their pockets with over $50,000 in free groceries

Grocer distributes free gift cards at surprise events for users of its award-winning Rewards program

JACKSONVILLE, Fla.--(BUSINESS WIRE)--Southeastern Grocers Inc. (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, surprised local customers by hosting pop-up giveaways throughout the Southeast following GivingTuesday. Today, on “WinningWednesday,” the grocer distributed $50,000 in gift cards, plus free private label products across five store locations to thank loyal customers for saving with its award-winning Rewards program.

The first 100 customers that arrived at each of the designated Harveys Supermarket and Winn-Dixie locations received a free $100 gift card and reusable tote bag stuffed with items from the grocer’s award-winning line of Own Brand products. The giveaway events delighted customers in Jacksonville, South Pasadena, Hallandale and Kenner, Louisiana, to help them fill their stockings – and their grocery carts – just in time for the holidays.

Adam Kirk, Chief Customer & Digital Officer for Southeastern Grocers, said, “The holiday season brings abundant joy and celebration, but we know it can also present challenges for families navigating extra costs. That’s why we are proud to spread holiday cheer today, making the season brighter and budgets lighter for our valued customers. Year-round, we are committed to helping neighbors stretch every dollar further while putting delicious, nourishing meals on the table. With our Rewards program, customers can unwrap exclusive savings right at their fingertips – because at Harveys Supermarket and Winn-Dixie, loyalty truly pays off!”

Included in Newsweek’s list of America’s Best Loyalty Programs for the fourth consecutive year, the grocer’s Rewards program provides customers with exclusive digital coupons and personalized rewards, including a free birthday gift and special percent back offers. Accessible through the grocer’s mobile apps and online, the Rewards program also gives access to weekly deals and allows customers to earn points for every shopping trip, which can be redeemed for money off groceries. The average Harveys Supermarket and Winn-Dixie customer saves more than 19% by utilizing the grocer’s award-winning Rewards apps.¹

The Harveys and Winn-Dixie Rewards apps also provide additional benefits to plan ahead of time with the ability to view weekly ads, build shopping lists and view recipe inspiration. Harveys Supermarket and Winn-Dixie stores also offer delivery and curbside pickup, making the grocery shopping experience simple and more convenient than ever. Customers can shop online with the same great deals and have their orders delivered right to their doors in as little as two hours, or opt for easy curbside pickup at participating stores.

SEG is committed to helping neighbors save significantly more time and money on their grocery shopping, recognizing that every minute and dollar counts during the holiday season. For more details on the Harveys and Winn-Dixie Rewards programs and to sign up, visit www.harveyssupermarkets.com/rewards and www.winndixie.com/rewards.

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^1 Rewards customers saved on average an additional 19.4% with promos, discounts and coupons vs. non-Rewards customers from 8/6/23 – 8/6/24.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.harveyssupermarkets.com and www.winndixie.com.