NationsBenefits® Announces Acquisition of General Vision Services, Expanding Vision Solutions to Medicare Advantage Customers

PLANTATION, Fla.--(BUSINESS WIRE)--NationsBenefits®, the leading healthcare fintech, supplemental benefit, and outcomes and engagement platform for managed care organizations, today announced the acquisition of General Vision Services, a premier Managed Vision Care and Revenue Cycle Management company. With decades of experience in the managed vision industry, General Vision Services supports millions of members across a clientele that includes employer groups, managed care, and organized labor.

This strategic acquisition of General Vision Services expands NationsBenefits’ scope and position as the leading and only single platform for Medicare Advantage supplemental benefits. NationsBenefits existing suite of supplemental benefits includes a comprehensive, vertically integrated flex card platform, over-the-counter and healthy grocery benefit, managed hearing benefit, medically tailored post-discharge and chronic meals benefit, non-emergency medical transportation solution, and personal emergency response service solution. This acquisition follows NationsBenefits’ recent acquisitions of Health Data Decisions and Good Measures. Supported by these acquisitions, NationsBenefits also offers interactive Rewards, Incentives and Outcomes program as well as Clinical Diet Coaching and Food Prescriptions to its client base. Leveraging General Vision Services’ premier provider network, products, and technology, NationsBenefits will offer compelling vision benefits to its more than 100 managed care customers delivering comprehensive vision healthcare solutions to millions of members nationwide.

Founded in 2015, NationsBenefits has quickly grown into the leading supplemental benefits platform for health plan customers. “The integration of General Vision Services into the NationsBenefits platform allows us to enhance access to convenient and comprehensive vision services for our members,” said Michael Parker, Co-CEO of NationsBenefits. “This acquisition extends NationsBenefits capabilities as an integrated platform for supplemental benefits. We believe that this offers a compelling value-add to health plans and members.”

“Vision care is critical to our partners and their members,” said Glenn Parker MD, Founder and Co-CEO of NationsBenefits. “We have long admired what GVS has built. Adding their leading vision infrastructure to our solution allows members to have an improved, centralized benefits experience and reduces costs for health plans,” Parker said. “Increasingly, members are asking for a more aligned benefits experience and the NationsBenefits platform allows for plans and members to offer the most comprehensive suite of benefits all through one vertically integrated solution.”

“We are very excited at the opportunity to join forces with NationsBenefits,” said Myles Lewis, CEO of General Vision Services. “General Vision Services has an established reputation and products that serve and improve the lives of millions of members, and we are excited to bring this expertise to NationsBenefits. Since its founding, NationsBenefits has served as a pioneering company in the supplemental benefits industry, and we are eager to combine our product excellence and NationsBenefits technology and platform to accelerate NationsBenefits’ growth in the managed vision industry.”

CapM Advisors acted as financial advisor to General Vision Services in this transaction.

For more information about this acquisition, please visit NationsBenefits.com or Generalvision.com.

About NationsBenefits®

NationsBenefits® is a leading provider of supplemental benefits and fintech solutions for the healthcare industry. By partnering with managed care organizations, NationsBenefits delivers innovative healthcare, data analytics, and fintech solutions to drive growth, reduce costs, and enhance member experiences. For more information, visit NationsBenefits.com.

About General Vision Services

General Vision Services is a leading managed vision company providing eyecare benefits and administration to millions of members nationally. GVS prides itself on a singular focus of providing exceptional value, flexible benefit plan designs and high quality care to maximize optimal patient outcomes.