Hims & Hers Expands Nutrition Support to Fuel Customers’ Weight Loss Journeys

Continuing to strengthen its comprehensive weight loss offerings, Hims & Hers’ addition of daily meal replacement bars and shakes is the company’s latest step in helping its customers reach – and maintain – their health and wellness goals

SAN FRANCISCO--(BUSINESS WIRE)--Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform, today announced that Hims & Hers customers will now be able to supplement their treatment plan with daily meal replacement bars and shakes to support them on their comprehensive weight loss journey.

Hims & Hers is elevating its offering to supplement the comprehensive, individualized weight management plans, designed by doctors, that take every aspect of the customer’s health into account. Licensed medical providers on the Hims & Hers platform work with individuals to develop personalized plans that prioritize every element that impacts their weight, including movement, sleep, behavioral and psychological support, medication, and nutrition.

Starting at $110 per month, Hims & Hers customers can have convenient, nutrient-packed meal replacement bars and shakes delivered right to their door through the Hims & Hers platform. These delicious nutrition supplements from Hims & Hers, developed by registered dietitians and nutritionists, are built to complement each individual's weight loss plan, especially those patients losing weight on GLP-1 medications. A subscription for meal replacement bars or shakes includes nutritional guidance, weekly meal plans, and recipes.

"For an individual’s weight loss goals, the most effective plans are ones that are holistic and sustainable in nature," says Dr. Jessica Shepherd, Chief Medical Officer for Hers. "Keeping up with nutrition is critical to a sustained weight loss journey, but can be difficult to stay on top of. Our priority is to support each of our individual customers by making it easier for them to get the comprehensive care they need."

Meal replacements are an important source of support for individuals who are trying to lose weight. The protein-packed bars and shakes can help customers feel fuller for longer and aid them in achieving a more consistent, accurate calorie intake, while getting enough high-quality protein and nutrients to maintain lean muscle mass.

While meal replacement bars and shakes are meant to complement an individual's balanced diet and not to be consumed as their only nutritional intake, one clinical study showed that an individual getting 60% of their daily energy intake from meal replacements had the greatest beneficial effect on weight loss when compared to only eating regular food.¹

"Our meal replacements are designed to further strengthen the plans available to our customers for reaching and maintaining their weight loss goals," says Dr. Craig Primack, SVP, Weight Management at Hims & Hers. "Making affordable nutritional support easily available is one powerful way we can help people achieve a healthier lifestyle."

Meet the Kits:

Bar Bundle:

Tasty, protein-packed snack bars for on-the-go convenience with 15g of protein and 19 vitamins and minerals in just one serving.

Flavors:

• Cinnamon: Sweet and crunchy with a touch of spice
• Peanut butter: Sweet and savory, packed with peanuts
• Fudge graham: A perfect blend of chocolate and honey flavors

Shake Selects:

Customers can replace a meal with one shake to get 27-30g of high-quality protein and 24 vitamins and minerals.

Flavors:

• Double chocolate: Creamy and indulgent, made with real cocoa
• Vanilla: Rich and creamy with a marshmallow-like sweetness

Since November 2023, Hims & Hers has provided its customers access to weight loss solutions. The Hims & Hers program offers a holistic, cost-effective, and personalized approach to reducing weight that includes:

• Medication management: Following consultation with a licensed healthcare provider on the platform, patients may be prescribed medication that is personalized based upon individual patients’ weight loss goals, medical history, needs, and preferences.
• Nutrition, exercise, and mental health support: Through the Hims & Hers app, patients have access to educational and motivational content that offers nutrition guidance, recipes, exercise recommendations, sleep advice, and mental health support. All content is personalized based on the individual’s lifestyle and appetite profile.
• Digital tracking tools: Through the Hims & Hers app, patients can track their progress, hydration, movement, and sleep.
• 24/7 access to a care team: Individuals can message their care team at any time through the Hims & Hers app.

Hims & Hers is committed to serving as its customers’ trusted partner on their weight loss journey through providing access to personalized plans catered to their unique needs, goals, and preferences. Adding expanded nutrition support takes that commitment to the next level.

About Hims & Hers Health, Inc

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the company provides access to personalized care designed for results. For more information, please visit www.hims.com and www.forhers.com.

1. Min, Jihyun et al. “The Effect of Meal Replacement on Weight Loss According to Calorie-Restriction Type and Proportion of Energy Intake: A Systematic Review and Meta-Analysis of Randomized Controlled Trials.” Journal of the Academy of Nutrition and Dietetics vol. 121,8 (2021): 1551-1564.e3 doi:10.1016/j.jand.2021.05.001