Roots Celebrates Thoughtfulness in Holiday Pop-Up

The Anything Roots Post Pop-Up gets nostalgic with holiday greeting card tradition

TORONTO--(BUSINESS WIRE)--Global lifestyle brand, Roots Corporation ("Roots,") (TSX: ROOT) invites Canadians to celebrate the season with thoughtfulness and nostalgia at its holiday pop-up at The Well (486 Front St. W., Toronto). Inspired by its Anything Roots, Everything Holidays campaign, the Anything Roots Post Pop-Up is an immersive greeting card experience running from November 22-28. Designed to evoke the warmth and charm of classic holiday traditions, the pop-up offers guests the chance to connect with loved ones through personalized greetings cards while discovering the new holiday collection.

Research shows that more than half of Canadian holiday shoppers identify as ‘Thoughtful Gifters,’ valuing heartfelt gestures over extravagant spending*. Tapping into the nostalgic art of handwritten holiday greeting cards, the Anything Roots Post Pop-Up encourages Canadians to embrace this thoughtfulness by penning personalized messages to their loved ones across Canada. Roots will mail the cards free of charge, rekindling the joy of sharing handwritten messages. This unique experience ties into the brand’s dedication to thoughtful, quality gift-giving that makes every holiday moment special.

“Taking the time to handwrite a holiday card goes beyond the words written––it’s a heartfelt gesture that shows the recipient they’re truly valued and cherished. It’s a meaningful act that’s sometimes forgotten in our increasingly digital world,” says Leslie Golts, Chief Marketing Officer of Roots Corporation. “The Anything Roots Post Pop-Up is an opportunity to embrace nostalgic traditions that bring people together and celebrate our commitment to creating thoughtful connections with our community.”

The Pop-Up will also feature an interactive photobooth with a quintessentially Canadian winterscape enabling guests to capture holiday memories, plus experience surprise and delight moments, including a chance to win a $250 CAD Roots gift card.

From cozy knits to timeless leather goods, Roots has been synonymous with holiday gifting for 51 years. Every piece in the collection reflects the deep understanding Roots has of the Canadian winter experience, making Anything Roots a perfect and thoughtful holiday gift. Discover gift ideas and curated looks that celebrate Canadian heritage and nostalgia, on display throughout the Pop-Up.

Visit the Anything Roots Post Pop-Up, November 22 through 28, 11am-7pm at The Well, Unit LG07 (486 Front St. W., Toronto, across from Wellington Market).

For more information about the Anything Roots, Everything Holidays campaign, visit roots.com or follow on social @roots, #AnythingRoots

ABOUT ROOTS

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform, roots.com. We have more than 100 partner-operated stores in Asia, and we also operate a dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad selection of products in different departments, including women's, men's, children's, and gender-free apparel, leather goods, footwear, and accessories. Our products are built with uncompromising comfort, quality, and style that allows you to feel At Home With Nature™. We offer products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as "Roots" and "Roots Canada".

*Canada Post. (2023, May). eShopper Survey.