Tucker’s Farm Corporation’s Subsidiary, Wonder Franchises, Announces Acquisition of Christmas Decor, Country’s Leading Christmas Decorating Franchisor with $75 Million in System Sales

NEW YORK--(BUSINESS WIRE)--Tucker’s Farm Corporation (“Tucker’s Farm” or “the Farm”), a value-oriented investment holding vehicle, today announced the acquisition of Christmas Decor (also known as The Decor Group), the country’s leading franchisor of premium exterior Christmas and holiday decorating services. The acquisition was completed via the Farm’s franchisor platform Wonder Franchises (“Wonder”). Founded in 1996 by Blake Smith, Christmas Decor has approximately $75 million in system sales across approximately 200 franchisees and 240 territories. In recent years, the business has been led by Smith as CEO and Brandon Stephens as President.

In 2023, Tucker’s Farm launched Wonder, a franchise focused holding vehicle, with $30 million of committed, long-term equity capital. Wonder is dedicated to partnering with, and acquiring, emerging and mid-size brands with the goal of growing them over the long-term. Wonder’s priority is to be a great partner to sellers and a responsible steward for world-class brands and related assets.

Adam Lewin, a partner on the private equity team at Tucker’s Farm and CEO of Wonder franchises, remarked:

“We couldn’t be more excited to acquire Christmas Decor and to partner with Blake and Brandon. We look at many franchise systems and two things really stood out here: the strength of the underlying franchisee businesses and the quality of the leadership team. We believe there’s a lot of opportunity not only to add franchisees to the system, but to help existing franchisees continue to grow. Our philosophy is that, if our franchisees do well, we will too – franchisee health will be our north star. Our goal is to build on the tremendous foundation Blake and Brandon have worked hard to create, and to make this next chapter a great one for the system.”

This is the second franchise transaction for Tucker’s Farm in recent months, after portfolio company VIO Med Spa, the nation’s leading med spa franchisor, was successfully sold in September 2024, to Freeman Spogli.

Blake Smith, founder of Christmas Decor, added:

“We care deeply about our franchisees, and we feel like the folks at Wonder are the perfect fit for our vision for the business. We love their core values, and they really lived them throughout this process. We value their focus on franchise businesses, with their team bringing experience across several systems of varying sizes and industries. We anticipate that this arrangement will accelerate the growth and overall health of the business, and expand our franchisees’ reach to even more markets.”

Boxwood Partners served as financial advisor and Lathrop GPM acted as legal counsel to Wonder Franchises and Tucker’s Farm. Michael Goss, Executive Managing Director of M&A at Generational Equity, served as financial advisor and Stephenson Fournier acted as legal counsel to Christmas Decor.

About The Decor Group

The Decor Group has been helping contractors ‘bolt-on’ specialty lighting services to their existing businesses since 1996. Through their service brands Christmas Decor (holiday & event decorating), Nite Time Decor (low-voltage landscape & architectural lighting) and PermaLites365 (permanent RGB roofline lighting), the company services over 30,000 properties each year. The company offers training, support, systems and products to help its franchises to scale their specialty divisions quickly and profitably.

About Wonder Franchises

Wonder Franchises is a holding company subsidiary of Tucker’s Farm led by CEO Adam Lewin. Founded in 2023 with committed capital from Tucker’s Farm and select institutional partners, Wonder Franchises is dedicated to aggregating emerging franchisors, franchisees and select multi-site retail assets. Wonder Franchises seeks to be a long-term home for a world-class portfolio of brands and related assets. For more information, please visit www.wonderfranchises.com.

About Tucker's Farm Corporation

Tucker’s Farm Corporation is a value-oriented holding vehicle modelled after Berkshire Hathaway. Founded in 1994 as a small goat dairy, the Farm has grown into a family of companies across industries and geographies. Capitalized with a long-term equity base, the Farm seeks to find and compound cash flows through highly active M&A strategies. For more information, please visit www.tuckersfarm.com.