Andy Keimach, Former VTech / LeapFrog President and Chief Executive of The Toy Association, Joins Snorble Advisory Board Driving Strategic Partnerships and Growth

NEW YORK--(BUSINESS WIRE)--Snorble, a leader in innovative educational technology for children, is delighted to announce the addition of Andy Keimach to its Advisory Board. With over 40 years of experience in global consumer products and a distinguished track record in the toy and children's products industry, Andy brings unparalleled expertise to Snorble as the company prepares for commercialization and international expansion.

Andy most recently served as President of VTech Electronics North America, the largest international subsidiary of Hong Kong-based VTech Electronics, from 2018 to 2023. In this role, he led the Electronic Learning Products (ELPs) business for both the VTech and LeapFrog brands, propelling them to achieve record-breaking successes through strategic growth, exceptional customer business development, and significant supply chain improvements.

Prior to VTech, Andy was President of Munchkin, Inc., one of the world’s leading brands for babies and children. There, he focused on building a robust international sales team and expanding the business geographically, contributing to Munchkin's rise as a foremost infant products manufacturer.

Under his leadership, teams at both VTech and Munchkin were recognized with Supplier/Vendor-of-the-Year Awards from major retailers including Target, Walmart, Toys "R" Us, and Babies "R" Us, reflecting his exceptional relationship management and cross-functional business achievements.

In January of 2024, Andy transitioned from his advisory role to serve as Interim President & Chief Executive of The Toy Association, where he has also served two terms on the Board of Directors, recently holding the position of secretary-treasurer. He was previously a two-time board chair of the Juvenile Products Manufacturers Association, demonstrating his commitment to advancing the industry.

Andy Keimach on Joining Snorble:

"Snorble is without question a game changer for families and the industry. Snorble raises the innovation bar and is extraordinary! This product will set a new standard for bringing safe, cutting edge and fun technology to the toy and juvenile products categories," said Andy Keimach. "I am profoundly excited to join Snorble at this pivotal moment, and I look forward to leveraging my experience to help Snorble navigate the complexities of the global market and make a significant, positive impact on families worldwide."

Mike Rizkalla, CEO and Co-Founder of Snorble, on Andy's Appointment:

"Having Andy Keimach join our Advisory Board is a huge endorsement for Snorble," remarked Mike Rizkalla, CEO of Snorble. "Andy’s extensive background in the toy and consumer products industry, combined with his strategic leadership at The Toy Association, provides us with invaluable insights, access and direction as we move towards global expansion. He is a legend in the industry, and I look forward to working closely with him."

About Snorble

Snorble is dedicated to revolutionizing educational experiences for children through AI-driven interactions that promote cognitive, emotional, and physical development. Known for its engaging smart companion that evolves alongside children, Snorble is committed to preparing the next generation for a successful future in a digital world.