Crux Capital Promotes James Kay to Partner

DALLAS--(BUSINESS WIRE)--Crux Capital, a leading lower-middle-market private equity firm, is pleased to announce the promotion of James Kay to Partner.

Since joining the firm, James has been a driving force behind Crux Capital’s growth and value creation efforts, playing a pivotal role in sourcing, evaluating, and executing investment opportunities while working closely with portfolio companies to implement strategic and operational initiatives. James is a member of Crux Capital’s investment committee and has been actively involved with partner companies including:

• Buff City Soap, a franchisor offering high-quality, handmade, plant-based personal care products throughout the U.S
• Superscapes, a leading provider of commercial landscaping services in Texas and Arkansas
• Woody’s Brands, a multi-unit operator of entertainment-restaurant concepts across Texas and Louisiana
• HTeaO, a franchisor providing iced tea, coffee, snacks, and related products to customers in-store or drive-thru across the U.S.
• Uncommon Brands, a holding company built to invest in and scale extraordinary brands in the restaurant industry

“James’s promotion is a testament to his unwavering dedication and significant contributions to our firm,” said Wayne Moore, Managing Partner of Crux Capital. “His leadership and strategic oversight in managing our investments have been invaluable. I look forward to partnering with James for decades to come at Crux Capital.”

James joined Crux Capital in 2022 after more than four years at Insight Equity, where he gained significant experience in sourcing, evaluating, and executing deals within the consumer and commercial services sectors. Since joining Crux, he has led multiple acquisitions and has been instrumental in driving growth at the portfolio and firm level.

Reflecting on his promotion, James Kay stated: "I joined Wayne Moore and Crux to help build a world-class investment firm, and I’ve never been more excited about the future of our firm, portfolio, and opportunity set. We are fortunate to work alongside talented executives and entrepreneurs, and we are eager to continue building on our success as we unlock value and drive growth across our investments."

About Crux Capital

Crux Capital’s core mission is to invest in and grow consumer and services companies. Focused on a select number of high-quality businesses, Crux Capital collaborates with management teams to build long-term value. The firm works closely with company management, implementing strategies to unlock and maximize value over time. For more information, visit: www.crux-cap.com.