The Sandbox Unveils Alpha Season 4, Offering Over $2.5 Million USD* In Rewards

The fourth iteration of The Sandbox’s marquee event will be a 10-week journey of over 100 experiences featuring forty popular brands and a substantial reward pool worth over USD $2.5 million*

HONG KONG--(BUSINESS WIRE)--The Sandbox, a leading immersive metaverse platform and a subsidiary of Animoca Brands, today announced its highly-anticipated Alpha Season 4 will officially launch on October 9, 2024 at 12PM UTC. Spanning 10 weeks, the in-platform event will feature over 100 unique experiences, 50 hours of new gameplay, collaborations with 40 brands and IPs alongside user-generated content. Additionally, The Sandbox revealed a reward pool exceeding $2.5 million USD in value, paid out in SAND, the platform's native token.

This year’s theme invites participants on an intergalactic journey, showcasing a record number of experiences from The Sandbox’s global creator community, a major step in the platform’s mission to empower creators. With experiences produced by partner studios based in the United States, France, Hong Kong, Taiwan, China, India (including Bollywood), Japan, Korea, and Thailand, players will tackle quests and challenges across 10 unique planets as part of the season’s space theme, each offering a diverse mix of art, culture, entertainment, fashion, gaming, lifestyle, music, and sports.

Alpha Season 4’s lineup features experiences from some of the largest global brands and IPs, including Gordon Ramsay’s Hell’s Kitchen, Attack on Titan, ITV’s Love Island and The Voice, Lionsgate’s Hellboy (2019), Playboy, Ubisoft’s Captain Laserhawk, Otherworld, Cut the Rope, Complex, The Smurfs, Care Bears, and Warner Music. Alpha Season 4 will also unveil new partners to The Sandbox including SkyDance’s Terminator Dark Fate, Chupa Chups, and other new names that will be announced throughout the event.

Alpha Season 4 will also include musical guests throughout the event, with artists Galantis, Jamiroquai, and BLOND:ISH being hosted in The Sandbox’s virtual music club, Club XYZ.

“The three past Alpha Seasons launched in The Sandbox have been some of the most engaging ways for people to enter the metaverse and interact with all aspects of Web3,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Alpha Season 4 will be no exception as it comes back, bigger and better than ever.”

“This significant milestone for The Sandbox encapsulates what the metaverse represents with beloved brands and characters coming together to create immersive experiences right next to those created by our end user community,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “I’m excited for new and returning players alike to experience this 10-week journey full of rewarding gameplay with their favorite characters from Attack on Titan, Terminator Dark Fate, Solo Leveling, Care Bears, The Smurfs, Cut the Rope, among many others.”

“I’m always looking for new ways to make my music more multi-dimensional so people can experience something beyond listening, and building in The Sandbox allows me to create that kind of experience for my fans,” said BLOND:ISH. “During Alpha Season 4, I’ll be launching a new experience inspired by the debut single from my album, Never Walk Alone. This immersive journey is designed to be your personal companion, offering the support of a true best friend.”

New experiences will be progressively released throughout the season, meaning players will access new experiences, complete quests, and earn exclusive rewards each day. As has been the case in past seasons, Ethos Points (EP) will act as the point system in Alpha Season 4. Players will earn EP by completing in-game quests of varying scope and difficulty, as well as by participating in daily social challenges and referring friends. The Sandbox’s substantial avatar and LAND owner community will also gain unique benefits within the season.

Each player will have the chance to be rewarded with over 1,400 SAND and 170+ NFTs during Alpha Season 4. Participants will be able to earn SAND via the free tier of the season’s battle pass progression system, while those who obtain the premium Alpha Pass (available via weekly leaderboard raffles and via purchase) will grant additional SAND rewards as well as bonus NFTs. A season-exclusive wearable Space Helmet NFT will also be available to claim for free for both new and existing players.

New users can create an account in The Sandbox and download its game client for free to participate in Alpha Season 4. Ahead of the launch, players are invited to reserve their spot at https://register.sandbox.game/as4-pre-register/ in order to receive a special NFT on the first day of the season. Follow The Sandbox on X and Instagram for updates about the platform and its upcoming Alpha Season 4 event.

^{*Rewards will be paid in SAND. USD amount represents an estimated value of SAND reward pool and is subject to change. Total reward pool is variable based on the number of participants.}

About The Sandbox
The Sandbox is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Attack on Titan, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gaming. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. In addition, Animoca Brands has a growing portfolio of more than 150 investments in blockchain companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information, visit www.animocabrands.com or follow on Twitter or Facebook.