KRISPY KREME® Celebrates 65th Anniversary of Barbie® with New Doughnut Collection Full of Flavor, Flair and Fashion
KRISPY KREME® Celebrates 65th Anniversary of Barbie® with New Doughnut Collection Full of Flavor, Flair and Fashion
CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme® is making an iconic flavor statement – literally – to celebrate Barbie brand’s 65th anniversary: four all-new doughnuts featuring unique designs and fabulous flavors inspired by Barbie, the trend-setting and timeless global fashion doll.
Beginning today for a limited time at participating Krispy Kreme shops, fans can enjoy and share the Barbie™ x Krispy Kreme Collection in a limited-edition custom box, including:
- Barbie™ Pink Doughnut – inspired by Barbie’s iconic pink and popism, an Original Glazed® Doughnut piped with pink buttercream, sprinkled with sparkly pink sugar, and topped with Barbie sunglasses.
- Malibu Dream Party Doughnut – inspired by the fun and fashion of the Barbie DreamHouse™, an unglazed shell doughnut filled with Cake Batter Kreme™, dipped in Malibu blue icing and sparkly graham sand, topped with a Barbie DreamHouse piece, and piped with a white cloud.
- Barbie™ Berries ’n Kreme™ Doughnut – as sweet as Barbie herself, an unglazed shell doughnut filled with Strawberry Kreme™, dipped in white icing, drizzled with purple and pink buttercream, and topped with a Barbie heart.
- Barbie™ Sweet 65th Doughnut – showcasing iconic Barbie colors, an Original Glazed® Doughnut, dipped in chocolate icing, topped with Barbie Sweet 65th sprinkles.
“We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavor. We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.
“Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories,” said Meredith Norrie, Vice President of Global Licensing and Consumer Products, Mattel. “As we continue to celebrate Barbie's 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite.”
Krispy Kreme and Barbie fans can also find a limited-time Krispy Kreme 6-pack featuring the Barbie™ Pink Doughnut, Barbie™ Berries ’n Kreme™ Doughnut, and Barbie™ Sweet 65th Doughnut delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.
In addition to the doughnuts, Krispy Kreme has special treats for randomly selected fans, including a limited quantity of Barbie Fashionista dolls. The dolls will include customized Krispy Kreme accessories – a Krispy Kreme paper hat, dozen box and doughnut. To further delight fans, Krispy Kreme will include a custom Barbie™ x Krispy Kreme adult-sized denim jacket with each doll. Krispy Kreme is offering two separate giveaways for a chance to receive the dolls and jackets:
- On Sept. 4 through Sept. 6, any fan who comments and tags a friend on the Barbie™ x Krispy Kreme social competition post on Krispy Kreme’s social channels – @krispykreme on Instagram – will be entered into a separate giveaway for a chance to win.
- On Sept. 6 through Sept. 8, Krispy Kreme Rewards members who purchase a Barbie™ x Krispy Kreme dozen at participating Krispy Kreme shops and scan their Krispy Kreme Rewards app at checkout will be automatically entered in a giveaway for a chance to win. Krispy Kreme Rewards members may also enter without a purchase, see the Official Rules for details.
Promotional terms and conditions apply and are available here: www.krispykreme.com/terms-conditions
To help further celebrate the Barbie™ x Krispy Kreme Collection, all guests who wear pink and visit a participating Krispy Kreme shop on Sept. 7 can receive a free Original Glazed® doughnut, limit one per guest in-shop and via drive-thru only.
Share how you’re celebrating the Barbie™ x Krispy Kreme Collection and the Barbie brand’s 65th Anniversary by using #KrispyKremexBarbie and tagging @krispykreme.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 15,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social: X, Instagram and Facebook.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Contacts
Connor Hayes
Connor.Hayes@fleishman.com
