Trustly, Inc. Appoints Payments Industry Veteran Adam D’arcy as CPO

SAN CARLOS, Calif.--(BUSINESS WIRE)--Trustly, Inc., the global leader in Open Banking Payments, is proud to announce the appointment of Adam D’arcy as Chief Product Officer (“CPO”). After processing $58 billion in transaction value globally and achieving 79 percent year-over-year growth in Total Payments Volume (TPV) in 2023, Trustly looks to reinforce its product team by bringing on D’arcy to lead several upcoming product expansions for Open Banking Payments.

Before joining Trustly, D’arcy was the CPO of Prodigy Finance, where he led a transformation in product culture and architected a high-performing development team. Previously, D’arcy led financial product development for Gojek and HSBC. At HSBC, he created PayMe from scratch, which became Hong Kong’s largest and most successful payments app, adopted by 60 percent of the region’s population and over 60,000 merchants—PayMe’s success is now a Harvard Business Review case study.

D'arcy’s 20 years of experience in consumer-centric product and finance innovation will play a decisive role in driving Trustly’s product strategy as the demand for Open Banking Payments continues to gain prominence in the U.S.

“We are thrilled to welcome Adam to the Trustly team,” said Alexandre Gonthier, Founder & CEO of Trustly, Inc. “His extensive experience, winner instincts, and proven expertise in product-led innovation make him an ideal fit for the organization. Adam’s vision and leadership will be instrumental as we continue to enhance our offerings to meet the demands of a growing Open Banking Payments market.”

“I’ve known Adam for years. He’s one of the best payment product managers on the planet. His track record speaks for itself, but I can't speak highly enough of him. I’m glad he joined Trustly,” said Tom Noyes, self-described “payment geek” and partner at Starpoint LLP.

“I am excited to join Trustly at such a pivotal time,” said D'arcy. “Trustly’s commitment to establishing Open Banking Payments as a mainstream, high-conversion, low-cost alternative to cards aligns with my passion for creative and consumer-focused product innovation. I look forward to working with the talented team at Trustly to deliver industry-leading solutions that will shape the future of payments.”

About Trustly

Trustly was launched in 2008 and has grown rapidly over the past 16 years to become a global leader in Open Banking Payment solutions. With a mission to make online payments as seamless as possible, Trustly offers an innovative payment platform, bridging the gap between consumers and merchants. Its technology ensures that transactions are processed in real-time, providing both speed and security for all parties involved.

Trustly's dedication to revolutionizing the payments industry is reflected in its partnerships with major brands such as PayPal, eBay, and Hargreaves Lansdown in Europe and FanDuel, T-Mobile, and Coinbase in North America. To date, Trustly has transformed the performance and experience of payments for over 9,000 merchants in 30+ markets, connecting them to 650+ million consumers through 12,000 banks. Read more at https://us.trustly.com/.