Prudential Financial launches Momentum IUL, a new life insurance product with power to adapt to life’s changes

Indexed universal life solution offers combination of protection, growth potential and flexibility to pivot.

NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc., has launched Prudential Momentum IUL^℠, a new indexed universal life product issued by Pruco Life Insurance Company and Pruco Life Insurance Company of New Jersey (in NY) that provides the financial resiliency in growth and protection that customers need to withstand changing life events.

“Prudential is committed to providing our customers with the solutions they need to adapt and keep up with life’s opportunities and challenges,” says Rob Schaffer, head of Product Design & Innovation, Individual Life Insurance at Prudential. “Momentum IUL allows our customers to help protect their loved ones’ futures and grow their cash value to reach their goals, while providing them with the opportunity to pivot should their needs change.”

Momentum IUL offers a variety of indexed account options, based on the well-known S&P 500 or Nasdaq 100 indices, for the potential to accumulate tax-advantaged cash value, along with full downside market protection to manage market risk. It also introduces the choice of segment durations, including one-year capped or uncapped options and Prudential’s first-to-market six-month option. With flexibility in mind, customers can make changes as their needs evolve and can access the cash value for any purpose, including supplementing retirement income.

The solution allows for designing and adapting a policy to help meet protection needs with options to grow the value of the death benefit, a no-lapse guarantee, along with optional riders for chronic and terminal illnesses, disability, accelerated death benefit, and more.

Designed to help meet customers’ evolving financial needs, Momentum IUL provides a strong foundation to help protect what’s most important to customers, while empowering them to adapt to life’s changes.

Additional information about Momentum IUL is available online here.

ABOUT PRUDENTIAL
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.5 trillion in assets under management as of June 30, 2024, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for nearly 150 years. For more information, please visit news.prudential.com.

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