True Religion Launches Exaggerated Icons Collection in Celebration of Its 22nd Anniversary

Campaign Stars Multi-Platinum Rappers Flo Milli and NLE Choppa

LOS ANGELES--(BUSINESS WIRE)--True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the launch of its new Exaggerated Icons collection. The men’s and women’s collection fuses past and present styles inspired by its original horseshoe and buddha logos, reimagined and exaggerated across t-shirts, jackets, and jeans. The 360-degree campaign, which celebrates the brand’s 22nd anniversary, stars the multi-platinum Southern rappers Flo Milli and NLE Choppa.

“We had so much fun digging into the archives for this collection,” said Tina Blake, Senior Vice President, Women’s Design and Brand Image, True Religion. “As an anniversary collection, we wanted to make a reference to our past in a fresh new way. We know that our customers love our logo, and when we applied it in an exaggerated way, it created such a perfect combination of heritage and newness, with great new washes and fits. We want everyone to feel fun, confident, and sexy in these new silhouettes.”

Exaggerated Icons blends True Religion’s timeless designs with a modern twist. It features True Religion’s most popular denim fits, including the Joey flared, Becca bootcut, Jennie skinny, Bobbie baggy (for women and men), Vinny baggy, Ricky straight and Billy bootcut. The jeans have been updated with elevated washes and include special lurex back pocket embroidery to accentuate and celebrate everyone’s body shape.

“NLE Choppa and Flo Milli have a genuine love for True Religion,” said Kristen D’Arcy, Chief Marketing Officer, True Religion. “Their influence and style embody the next generation of hip-hop icons, making them the perfect stars for our campaign. We are thrilled to have them celebrate this special anniversary collection with us.”

The 360-degree, digital-first campaign features behind-the-scenes content from Flo Milli and NLE Choppa, who share exclusive, intimate looks at the making of True Religion’s special anniversary collection. Flo and NLE were joined by Latin and Reggaeton musician Yaisel LM, who recently released his new song 'Catalina' with NLE Choppa. Yaisel LM’s organic involvement brings even more star power and musical influence to the campaign.

The collection, which will range in price from $59 for tees & tanks to $249 for denim, will be available on Truereligion.com as well as in select wholesale partners including Urban Outfitters, PacSun, Tillys, Macy’s, and other select retailers.

About True Religion:

In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high quality premium denim and sportswear for men, women, and kids.