New Prop 33 TV Ad Features Labor Icon Dolores Huerta

Launches Saturday in English and Spanish on Spanish-language stations in Los Angeles and San Francisco; Urges voters to support rent control in November

*** Watch the ad: https://yeson33.org/dolores-huerta-says-yes-on-33/ ***

LOS ANGELES--(BUSINESS WIRE)--Labor icon Dolores Huerta, co-founder of the United Farm Workers union alongside Cesar Chavez, is supporting California’s Proposition 33, the statewide ballot measure for rent control, in a new television ad that will begin airing Saturday on Spanish language TV stations in Los Angeles and San Francisco.

Huerta, 94, speaks directly to the camera and urges Californians to vote Yes on Proposition 33 in November because the rents in California are too damn high. She also warns voters not to be fooled by the California Apartment Association, the front group for corporate landlords, which is fighting against rent control by spreading lies about Proposition 33.

The ad will run in both English and Spanish on KDTV (Univision) and KFSF (Unimas) in San Francisco and KMEX (Univision) and KFTR (Unimas) in Los Angeles through September 3, 2024.

English script:	Spanish script:
I’m Dolores Huerta. Don’t be fooled by the California Apartment Association. The rents are too damn high. California needs rent control. Vote Yes on 33 November 5th. Si se puede.	Soy Dolores Huerta No se deje engañar por la Asociación de Apartamentos de California La renta esta demasiado alta en California Vote Si en la 33 este 5 de Noviembre Si Se Puede!

Proposition 33, sponsored by AIDS Healthcare Foundation (AHF) and now endorsed by more than 100 elected and formerly elected officials in California as well as more than 70 labor, senior, veteran, healthcare, and tenant groups, is just 23 words: "The state may not limit the right of any city, county, or city and county to maintain, enact or expand residential rent control.”