KRISPY KREME® Encourages Fans to ‘Go for the Glaze’ During Games with $1 Doughnuts Beginning July 31

Brand also introduces Go USA Collection perfect for cheering on athletes

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme® is encouraging Americans to “Go for the Glaze” during the games and it only requires $1.

On Wednesday, July 31 only, Krispy Kreme is offering EVERY doughnut for just $1 each for ALL guests – no limit, in-shop only, while supplies last. Then, beginning Thursday, Aug. 1 for a limited time, Krispy Kreme Rewards members can get $1 Original Glazed® doughnuts – no limit, in-shop, and via Krispy Kreme’s app and website, while supplies last. Download the app to become a member and enjoy this exclusive offer.

Krispy Kreme also has introduced a “Go USA” limited-time dozen – three fan-favorite doughnuts that are perfect for cheering on the country’s team:

• Go USA Doughnut – An Original Glazed^® doughnut hand-dipped in white icing and decorated with patriotic red icing stripes and blue and gold sprinkles.
• Chocolate Iced Glazed with Sprinkles Doughnut: An Original Glazed® doughnut dipped in chocolate icing and topped with patriotic sprinkles.
• Original Glazed® Doughnut.

Krispy Kreme’s Go USA Collection can be purchased for the duration of the games in-shop and for pick-up at participating shops or delivery via Krispy Kreme’s app and website. Guests can also enjoy the Go USA doughnuts in a Krispy Kreme custom 6-pack box delivered fresh daily to select retailers. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

Earlier this month, Krispy Kreme fans said “bonjour” to the brand’s still available Passport to Paris Collection – three all-new doughnuts inspired by iconic Parisian desserts:

• Crème Brûlée Doughnut: An unglazed shell doughnut filled with crème brûlée KREME™ filling, dipped in crème brûlée caramel icing and topped with caramelized sugar crunch.
• Double Chocolate Éclair Doughnut: An unglazed shell doughnut filled with chocolate custard KREME™ filling, dipped in chocolate icing and topped with chocolate crisp pearls.
• Raspberry & Vanilla Crème Doughnut: An Original Glazed® doughnut dipped in raspberry icing and cookie pieces and dolloped with vanilla KREME™.

Krispy Kreme recently introduced all-new Krispy Kreme Rewards – the most generous rewards program in the history of doughnuts – attracting millions of new members to a more generous points system that makes it faster to earn and easier to redeem free doughnuts and beverages. Guests can sign up for Krispy Kreme Rewards by simply downloading the Krispy Kreme app and or by visiting www.krispykreme.com/account/create-account.

Show how you “Go for the Glaze” during the games by using #KrispyKreme and tagging @krispykreme on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.