Dinan Announces Return of Foundation & Experience Packages

Power and performance boosts are now available for late-model BMW enthusiasts in one convenient package

BOWLING GREEN, Ky.--(BUSINESS WIRE)--Dinan, a Holley Performance Brand (NYSE: HLLY), today announced the much-requested return of its Foundation & Experience Packages exclusively engineered for late-model BMW applications. The next-generation packages are a one-stop solution for Euro enthusiasts looking to bring more performance to their vehicles by combining popular intakes, exhausts and chassis components.

The re-launch of Dinan Foundation & Experience Packages is the latest example of how Holley is continuing to innovate and refine its product offering to meet the performance preferences of enthusiasts in the profitable and growing European & Import vertical grouping. European and Import vehicles currently account for approximately half of the car parc, with more than 140 million vehicles in operation.*

“Holley continues to drive growth by meeting the needs of enthusiasts across our diverse brand portfolio,” said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands. “We are strengthening our customer focus and enhancing the enthusiast experience with every new product we offer. The Foundation & Experience Packages from Dinan meet a key need for BMW enthusiasts and we’re excited to help them extract more power from their vehicles.”

Building on the Dinan brand’s legacy of exceptional quality and attention to detail, the all-new Foundation & Experience Packages are comprehensive and convenient, helping enthusiasts create an intuitive and refined experience inclusive of better handling and sportier sound in one seamless integration.

“The Dinan Foundation & Experience packages allow enthusiasts to bring more power and performance to their vehicles without compromising OEM-level drivability and safety,” said Arin Ahnell, Director of Euro Product Strategy for Holley Performance Brands. “Furthermore, the modifications available work harmoniously with one another to offer a balanced blend of enhanced engine efficiency, improved acceleration and increased power for discerning BMW drivers.”

The Dinan Foundation & Experience Packages are also available for Toyota GR Supra vehicles.

For more information on the new offering, including how to purchase, click here.

For more Holley Performance Brands company news, click here.

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2024, and in any subsequent filings with the SEC.

*Experian Auto Market Trends Q4 2023

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.