WTWH Healthcare Launches Ambulatory Surgery Center News, Bringing Focused Coverage to Critical ASC Market

CLEVELAND--(BUSINESS WIRE)--WTWH Media LLC is expanding its focused health care industry coverage with the launch of Ambulatory Surgery Center News (ASC News ascnews.com), a dedicated news and business insights service for operators, investors and other stakeholders in the ambulatory surgery center (ASC) space.

The U.S. ASC market size is estimated to be around $30 billion in size, growing steadily due to several factors, including the shift toward outpatient procedures, advancements in surgical technology and the increasing demand for cost-effective health care delivery models. Over the next 10 years, the ASC market is projected to swell to above $150 billion.

ASC News will offer original reporting, industry insights and timely news coverage, with the ASC News weekly newsletter initially deploying on Wednesdays. In addition to best-in-class reporting, the ASC News team will also offer opportunities for marketing and others interested in reaching ASC decision-makers and executives in the form of in-person events, white papers, webinars and more.

WTWH Healthcare Executive Editor and experienced health care journalist Robert Holly will oversee the launch and growth of ASC News, with editorial support from WTWH Healthcare VP and Editorial Director Tim Mullaney. In addition to ASC News, Holly has led Home Health Care News, Behavioral Health Business and several other industry-leading health care publications.

“There is so much happening in the ambulatory surgery center market right now, from investment and dealmaking, to technology and payment innovation,” Holly said. “At the same time, ASC operators are dealing with many operational challenges, from staffing shortages to regulatory headwinds. Our goal at ASC News is to deliver essential insights that help ASC professionals navigate these challenges while better understanding the opportunities in front of them.”

Those interested in subscribing to the ASC News newsletter can visit this URL or ascnews.com.

WTWH Healthcare SVP of Sales and Strategy Natalie Williams will oversee commercial opportunities for ASC News.

“Our WTWH Healthcare brands have a proven track record of delivering strong value and ROI for our commercial partners,” Williams said. “ASC News will do the same for all those looking to connect with leaders and decision-makers in ambulatory surgical care.”

Those interested in requesting a media kit for Ambulatory Surgery Centers News can find it at this URL or ascnews.com.

About WTWH Media

WTWH Media is an award-winning, digital-first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences of executives and practitioners. The company serves industry verticals including health care, design engineering, robotics, life sciences, renewable energy, food service, convenience retail, and clubs & resorts. The Healthcare Network covers the $7.6 trillion business of senior housing and care. With fresh, daily content, modern design and industry expertise, WTWH has developed a community of industry executives and participants for our clients to connect with. For more information on WTWH, please visit https://www.wtwhmedia.com.