Playback and Transcript Now Available for AM Best/IMCA’s Joint Webinar on Innovative Marketing Strategies

OLDWICK, N.J.--(BUSINESS WIRE)--Video playback and a transcript are now available for AM Best’s joint webinar with Insurance Marketing & Communications Association (IMCA), “Marketing Leader Lunch with Berkley Select’s Lisa Rowland.” Access them here.

In this live, interactive roundtable discussion, Lisa Rowland, assistant vice president of marketing and distribution at Berkley Select, discussed:

• Rebranding strategies
• Innovation in marketing
• Creating strategic marketing campaigns
• Attracting the next generation of marketing talent to the insurance industry

Panelists:

• Lisa Rowland, assistant vice president, marketing and distribution, Berkley Select
• Dave Evans, senior associate, Aartrijk, and IMCA CMO Council member
• John Weber, senior associate editor, AM Best TV

AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City. For more information, visit www.ambest.com.

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