Volpara Health Appoints Clarity Quest as Agency of Record

The award-winning agency will develop and drive omnichannel marketing and public relations efforts to increase market presence and elevate the company’s brand

GROTON, Conn.--(BUSINESS WIRE)--Following a rigorous selection process, Volpara Health, a global leader in software for the early detection and prevention of cancer, announced today that it has selected Clarity Quest (part of Supreme Group), a strategic marketing agency growing healthcare and life sciences companies, as its agency of record effective immediately.

“We’re entering into an exciting time of innovation and expansion at Volpara and are pleased to select Clarity Quest as our collaborators as we continue to lead in clinically validated, AI-powered software for screening and early detection of breast cancer,” said Erica Carnevale, Director of Marketing for Volpara. “Our goal is to ensure that Volpara's innovative technologies reach as many healthcare providers and patients as possible, ultimately contributing to better health outcomes and helping save families from cancer.”

Clarity Quest is tasked with developing and implementing a dynamic marketing strategy to enhance Volpara's solution suite. The announcement coincides with Volpara winning the 2024 Swaay.Health Campaign of the Year award for its innovative breast cancer awareness work with the aim of increasing the number of patients getting breast cancer risk assessments at an earlier age.

“We excel in amplifying the market presence of AI-focused companies and are eager to apply our deep industry knowledge to elevate Volpara’s market approach,” said Brian Shilling, Executive Vice President for Clarity Quest. “By working with innovators like Volpara, we not only broaden their reach but also align their visionary products with the needs and expectations of how health solutions are perceived and utilized.”

Clarity Quest is a formidable force in the healthcare and life sciences marketing sectors, excelling in delivering integrated marketing solutions that span public relations, digital marketing, content creation, lead generation, influencer partnerships and social media strategies. As a two-time recipient of the Swaay.Health Agency of the Year award and a celebrated member of the Chief Marketer 200, Clarity Quest prides itself on its expertise in highly specialized areas, including healthcare technology and life sciences. In 2023, Clarity Quest was acquired by Supreme Group, a platform that provides superior business and commercialization services to a wide array of companies in life sciences and healthcare.

About Clarity Quest Marketing

Clarity Quest Marketing, part of Supreme Group, provides inspired marketing services to healthcare technology, life science, biotech, and medical device innovators. Founded in 2001, the tech-fluent agency offers award-winning go-to-market planning, branding, digital marketing, web development, and public relations services. For more information, visit www.clarityqst.com.

About Volpara Health Technologies Limited (ASX: VHT)

Volpara Health Technologies makes software to save families from cancer. Volpara helps leading healthcare providers positively impact their patients and families around the world. They use Volpara solutions to better understand cancer risk, empower patients in personal care decisions, improve and maintain mammogram quality, provide objective mammogram density, and speed up and smooth the arduous reporting necessary for mammography accreditation.

For more information, visit www.volparahealth.com.