Dr. Richard Awdeh, CEO of CheckedUp, Named as MM+M 2024 Pinnacle Award Honoree

NEW YORK--(BUSINESS WIRE)--CheckedUp announced that its CEO and co-founder, Dr. Richard Awdeh, has been named a 2024 Pinnacle Award honoree by Medical Marketing + Media (MM+M). In its fourth year, the Pinnacle Awards program honors the leaders, marketers, strategists and creators who have scaled the industry’s heights — but who still have many more years of high achievement ahead of them. The 2024 Pinnacle Awards class includes 20 honorees, who hail from a diverse range of health-and wellness-adjacent organizations.

“I am tremendously honored to be part of the 2024 Pinnacle Award class,” said Dr. Awdeh. “My mission was to create a platform to enhance healthcare provider and patient education. I am proud to work with the great team at CheckedUp, as well as my co-founder and brother Mark Awdeh, to deliver the tools and technology that helps better inform patients of their healthcare choices.”

With the creation of CheckedUp, Dr. Awdeh has helped revolutionize the way doctors care for their patients. Under his leadership, CheckedUp has grown to become a leader in a digital, specialty-focused Point of Care while securing a significant investment from Rockbridge Growth Equity to drive future growth. Over the past three years, the CheckedUp business has grown 40% year-over-year and doubled the size of its network, providing an ever growing high-value, specialty-focused advertising network to its customers.

In addition to leading CheckedUp, Dr. Awdeh has played a significant role in advancing the Point of Care industry by serving as co-chair of the Point of Care Marketing Association (POCMA) for the past four years. Under his tenure as co-chair, POCMA has recruited its first full-time Executive Director; approved and released the industry’s first Verification and Validation guidelines; created and released the industry’s first product certification process; launched the industry’s signature POC annual event; released the industry’s first standardized Terms and Conditions; released the industry’s first standardized creative specs for digital Point of Care assets; and drove strong revenue growth.

“Our industry is quick to honor its young stars and its legends after they retire,” said MM+M executive editor Larry Dobrow. “We have a bit of a blind spot for the many professionals who have accomplished great things and aren’t anywhere close to the end of their careers. The Pinnacle Awards are designed to remedy that.”

The 2024 Pinnacle Awards honorees are profiled in the May print edition of MM+M and will be celebrated at an in-person event on May 2 in New York City.

About CheckedUp

CheckedUp is a physician-founded digital patient education company that actively engages patients, caregivers, and physicians at the Point of Care. The Company is one of the nation's largest 100% digital, specialty focused Point of Care network with a national footprint, providing condition-specific, active patient engagement through a variety of digital touch points including TV's in waiting rooms and interactive exam room digital wallboards in specialty Healthcare Provider offices and Health Hospital Systems across the US. CheckedUp acquired Health Media Network (and its affiliated properties, including PetCare TV, in 2022) and is backed by growth equity partner Rockbridge Growth Equity. For more information on CheckedUp, visit www.checkedup.com.

About Rockbridge Growth Equity

Founded in 2007, Rockbridge Growth Equity is a middle market private equity firm committed to helping both founder-operated and established companies accelerate growth and build long-term, sustainable value. Rockbridge combines the flexibility of a financial sponsor with the benefits of strategic partnership by leveraging the firm's relationship with the Rock Family of Companies, which provides access to industry and functional expertise. As of year-end 2021, Rockbridge has regulatory assets under management of over $1.7 billion across its target sectors: e-Commerce and Marketing Services, Financial Services and Fintech, Tech-Enabled Products and Services, and Digital Media. For more information, please visit www.rbequity.com.

For more information about CheckedUp, please contact Alicesa Vongluekiat,
Marketing and Communications Lead at [e-mail].