-

National Water Safety Month Marks the Start of Summer Swim Season

Big Blue Swim School Shares Top Tips for a Water-Safe Summer

CHICAGO--(BUSINESS WIRE)--Big Blue Swim School is honoring National Water Safety Month, sharing the top tips parents and caregivers should follow for a fun, safe, and confident summer by the water. Sadly, drowning remains a leading cause of death for children under 14. However, drowning is preventable by following simple safety measures.

Big Blue Swim School shares water safety tips, which are easily remembered by the SAFER acronym:

  • Swim with a buddy and designate a Water Watcher: Identify an adult in your group who keeps a close eye on swimmers and rotate that person every 30 minutes to avoid supervision fatigue.
  • Acquire CPR and first aid training: Parents and caregivers are encouraged to take CPR and first aid training with a reputable group such as the American Red Cross, enabling them to respond quickly and confidently in case of injury.
  • Find and reduce water hazards: Install fencing, locks and alarms around water if you have a pool at home, don’t leave toys or items of interest near the water and ensure proper fitting life jackets are available for any water activities.
  • Enroll in swim lessons to improve your skills: The CDC notes that formal swim lessons reduce drowning by 88%, making year-round formal swim lessons the best way to help a child be ready around the water.
  • Respond fast and call 911 for emergencies: A drowning incident isn’t always obvious, making closer supervision essential for any water activity. Ensure the Water Watcher can respond quickly and dial 911 in case of emergency.

“Swimming is a fun rite of passage and a vital life skill for everyone, but proper steps need to be taken to ensure everyone stays safe,” says Chris DeJong, Founder and President of Big Blue Swim School. “We hope National Water Safety Month serves as everyone’s reminder to follow water safety protocols, but also to sign up for swim lessons, which allow families to be confident and safe around the water.”

Big Blue Swim School is sharing its National Water Safety Month video with families across the country and asks parents and caregivers to pass it along to their friends and family this May. The video can be viewed on Big Blue Swim School’s YouTube page.

If you are looking to build your child’s confidence in the water and teach them a lifelong love of swimming, visit www.bigblueswimschool.com.

About Big Blue Swim School

Big Blue Swim School offers an unparalleled swim lesson experience made easier and more effective by professional instructors, proprietary technology and curriculum, and family-friendly facilities. Big Blue creates and celebrates Big Moments in the pool which leads to kids learning they can achieve anything in life. Founded in 2009 by national champion swimmer Chris DeJong, Big Blue has more than 30 pools and counting across the U.S. To learn more visit www.BigBlueSwimSchool.com.

Contacts

Elisa Suri
Trevelino/Keller
esuri@trevelinokeller.com

Industry:

Big Blue Swim School

Release Versions
English

Contacts

Elisa Suri
Trevelino/Keller
esuri@trevelinokeller.com

More News From Big Blue Swim School

Big Blue Swim School Opens 50th Location, Accelerates Mission to Teach Children Life Saving Skills

CHICAGO--(BUSINESS WIRE)--Big Blue Swim School, one of the nation's fastest-growing swim school franchises, announced the opening of its 50th location in Katy, Texas. This milestone represents the brand’s accelerated nationwide expansion, while also illustrating the impact of its mission to show kids they can do anything by unlocking their full potential in the water. With more than 250 units sold across the U.S. and a proven model that continues to attract multi-unit operators, Big Blue is pos...

Big Blue Swim School Appoints Tracy Stockard as Chief Marketing Officer

CHICAGO--(BUSINESS WIRE)--Big Blue Swim School, one of the country's fastest-growing franchises in the $3 billion learn-to-swim industry, announces the appointment of Tracy Stockard as Chief Marketing Officer. A seasoned marketing executive with more than two decades of experience leading brand transformation for national and global consumer brands, Stockard will spearhead Big Blue’s marketing strategy as the brand enters its next chapter of growth. Stockard, who has held leadership positions a...

Big Blue Swim School Appoints Brandon Bean as Chief Executive Officer

CHICAGO--(BUSINESS WIRE)--Big Blue Swim School, one of the country's fastest-growing franchises in the $3 billion learn-to-swim industry, announces the appointment of Brandon Bean as Chief Executive Officer. Bean brings over two decades of executive leadership in franchise and multi-unit operations, most recently serving as co-founder and CEO of Lumin Fitness, a tech-enabled boutique fitness concept. Before launching Lumin in 2019, Bean served as Chairman and CEO of Gold’s Gym, where he led the...
Back to Newsroom