Motive Retail’s Motive Integrator eXchange (MIX) Announces Certification with Cox Automotive Dealertrack’s Opentrack Integration Program

DENVER--(BUSINESS WIRE)--Motive Retail, a trusted provider of integration solutions and technology within the automotive retail industry, has announced its collaboration with Cox Automotive Dealertrack DMS, a leader in dealership management software solutions, by integrating its innovative MIX platform with Dealertrack’s acclaimed Opentrack API Integration Program.

With a steadfast commitment to enhancing connectivity and interoperability within automotive retail technology, Motive Retail’s integration with Dealertrack’s Opentrack APIs signifies a transformational leap forward. The MIX platform empowers software providers with an "integrate once, connect to many" approach, revolutionizing the way automotive software vendors can seamlessly connect not only with Dealertrack’s extensive dealer network but several other DMS provider networks as well.

This collaborative endeavor between Motive Retail and Dealertrack DMS aligns with both organizations' visions of creating a more interconnected and efficient automotive retail environment. By simplifying the integration process, software providers can drastically reduce the complexity and challenges associated with integrating proprietary systems via API, delivering unparalleled value and operational efficiency to dealership end users.

Cox Automotive Dealertrack’s Opentrack API Integration Program is renowned for its open architecture, which encourages a diverse array of technology solutions to thrive within the automotive industry. This synergy with Motive Retail’s MIX solution bolsters a new standard for integration capability, ensuring a more agile and responsive technology infrastructure for all stakeholders.

With certification in the Dealertrack Opentrack API program, Motive Retail is poised to make a significant impact on the future of Dealer Management Systems (DMS) integrations, reinforcing its dedication to driving progress and innovation in automotive retail technology.

About Motive Retail

Motive Retail is a leading integrator focused on modernizing the automotive retail experience by enabling real-time data flow between all parties in the ecosystem. Our high-performance MIX platform leverages a catalog of common industry APIs, built-in automation tools and expert support to streamline the integration process, so you can optimize business operations, staff efficiency, customer service, and data integrity. For more information, visit www.motiveretail.com.