Upfort Names Brett Sadoff, Former Head of Insurance for At-Bay and HISCOX Executive, as Advisor

Sadoff expands Upfort’s leadership team of top cyber security and insurance experts

SAN FRANCISCO--(BUSINESS WIRE)--Upfort – a cutting-edge cyber security and insurance platform – today announced the appointment of longtime insurance industry leader Brett Sadoff to its advisory board. In this role, Sadoff is responsible for helping to steer Upfort’s strategic vision and advancing the company’s mission to accelerate the world’s journey toward cyber resilience.

With nearly three decades of experience in the insurance industry, including as head of insurance for At-Bay, Sadoff brings a wealth of knowledge and expertise to Upfort’s rapidly growing team. While with At-Bay, Sadoff was part of the executive team, board director of ABSIC, and oversaw insurance programs, field operations, and underwriting for the cyber insurance MGA.

“I am thrilled to join Upfort and help advise the team on lowering the cost of cyber risk and creating value for its insurance partners,” said Brett Sadoff. “Upfort’s dual cyber security and insurance platform stands out in the field, and I’m excited to contribute to its evolution. I look forward to aiding Upfort in protecting businesses against new cyber risks and offering organizations of all sizes holistic cyber protection.”

Before At-Bay, Sadoff spent more than 10 years at Hiscox, a leader in specialist insurance, including as head of field and Hiscox partner. Prior to Hiscox, he served as senior vice president and Western Zone Manager at the leading global insurance organization AIG.

“Brett is an outstanding leader and visionary in the insurance space, and we’re proud to welcome him to Upfort,” said Xing Xin, CEO and co-founder of Upfort. “His extensive background leading underwriting teams, creating value for brokers, and deploying innovative insurance solutions will enormously benefit Upfort in our quest to safeguard organizations of all sizes from new cyber risks.”

Today’s announcement builds on a series of recent milestones for Upfort, including strategic partnerships with Arch Insurance and Washington Hospitality Association, recognition by the 2023 BIG Awards for Business and Pan Finance Awards 2023, a company rebrand, and an $8 million Series A led by SYN Ventures.

To learn more about Upfort, visit upfort.com.

About Upfort

Upfort is a leading platform for cyber security and insurance that provides holistic protection from evolving cyber threats. Founded in 2017 to expand global access to cyber resilience, Upfort makes cyber risk easy to manage and simple to insure. Upfort delivers turnkey security proven to proactively mitigate risk and comprehensive cyber insurance from leading insurers. With proprietary data and intelligent automation, Upfort’s AI anticipates risk and streamlines mitigation for hassle-free underwriting. Insurers, brokers, and risk advisors partner with Upfort to offer clients resilience and peace of mind against cyber threats. In 2023, Upfort won the coveted Fortress Cybersecurity Award from Business Intelligence Group and was recognized as Top Infosec Innovator by Cyber Defense Magazine. To learn more about Upfort, visit upfort.com.