iFIT Expands C-Suite with New Chief Marketing Officer and Chief International Officer

New C-Suite Members Bring Critical Experience to Drive Innovation and International Growth

LOGAN, Utah--(BUSINESS WIRE)--iFIT, a global leader in connected fitness hardware, software and subscription content, today announced the recent appointments of Mark Phillips as new Chief Marketing Officer, and Bart Muller as Chief International Officer, to expand the Company’s C-suite and achieve its mission to transform people’s lives. Both executives officially joined the iFIT team at the end of 2023.

“We are thrilled to expand our leadership team with the strategic appointments of Mark and Bart, during this exciting and pivotal time for iFIT,” said Kevin Duffy, Chief Executive Officer of iFIT. “As we look to broaden our international presence and increase awareness of our innovative product offering, Mark and Bart will be instrumental to the growth of iFIT.”

Phillips, who joined the Company in November 2023, is a mission-driven business leader with an extensive track record scaling leading-edge companies. With over 20 years of world-class marketing experience, Phillips was previously a Senior Advisor at McKinsey & Company, and led corporate transformations as both an interim operator and advisor, launching marketing initiatives and scaling numerous startups. As CMO at iFIT, Phillips oversees all aspects of the brand’s portfolio of award-winning products including iFIT, NordicTrack, ProForm and Freemotion.

“I’m excited to build on our 50 year history and continue to lead the fitness industry forward through our pursuit of excellence in service to athletes everywhere,” said Mark Phillips, CMO of iFIT. “In December 2023, we debuted our new brand direction with iFIT’s ‘World of Intelligent Fitness’ campaign and NordicTrack’s ‘Incredible Machines’ campaign. I look forward to scaling our brands even further through unique activations and partnerships that underscore our innovation such as with our new iFIT AI Coach which is currently in beta. With our new direction forged, there’s never been a more exciting time to be involved with this iconic brand and incredible team.”

Muller, who joined the company in December 2023, is driven by the ambition to turn strategy, transformation, and restructuring into actionable plans that drive results. He has previous experience as CEO of First National Glassware in Jakarta, as well as the Chief Operating Officer of Sound United, with his career trajectory encompassing leadership roles in small to mid-sized family enterprises, publicly listed companies, and those backed by private equity. As Chief International Officer at iFIT, Muller continues to drive the company forward with a unique blend of international experience, vision, and a deep appreciation for the transformative power of an active lifestyle.

“I am honored to be joining iFIT as I am a firm believer in the power of an active lifestyle and am enthusiastic about the future of fitness,” said iFIT’s Chief International Officer, Bart Muller. “As a leader, I value diverse perspectives which I think will be critical in the long run as we develop a valued experience that can reach users in even more markets internationally.”

About iFIT
iFIT Health & Fitness is a global fitness and connected content company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across the globe. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT intelligent fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, the company offers immersive, adaptive, personalized workout experiences for athletes and amateurs at every fitness level and interest. www.ifit.com