Sid DeSousa Joins Boundless to Form Boundless Medical Communications

Firm Will Integrate Analytics, AI, and New Media Techniques to Create a Unique Global Offering

AUSTIN, Texas--(BUSINESS WIRE)--The Boundless Life Sciences Group announced today Sid DeSousa has joined as chief executive officer of Boundless Medical Communications, a newly created U.S. based firm. The firm will build a medical communications offering that will continually integrate AI solutions, new data science models and media techniques that provide an advantage to our clients.

“Sid is known as a forward-thinking leader who is an expert at forging connections among medical professionals, pharmaceutical companies and key members of the health ecosystem,” said Francesco Lucarelli, co-founder and chief commercial officer, Boundless Life Sciences Group. “Together, we’ll develop new models and techniques designed to advance the medical communications offering for our clients on a global level.”

DeSousa has nearly three decades of experience working at leading firms, ranging from RevHealth to HealthSTAR to most recently serving as senior vice president, client services, for Fingerpaint Medical Communications.

“It is important to me to create the best outcomes for our clients, while cultivating a thriving and gratifying workplace,” said DeSousa. “Knowing the science is as important as knowing the people who serve our clients. The combination leads to more consistent and better results.”

Boundless Medical Communications will be based in New Jersey and will become an immediate partner of Fuse Health, a team of 20 leaders in medical communications, based in Toronto. Fuse Health joined Boundless and The Next Practices Group in June 2023.

“What we see in Sid is an agile leader who will leverage our full offering, build an A+ team and stay relentlessly focused on developing strategic insights and results that make a difference for our clients,” added Kerry Hilton, co-founder and chief executive officer, Boundless Life Sciences Group.

About Boundless Life Sciences Group

Boundless Life Sciences Group is a comprehensive creative agency team that is focused on breaking through the barriers of launching new therapies. Boundless follows a unique methodology to give life-changing medicines a voice, cutting through the marketplace clutter. Celebrating 23 years, Boundless believes that everyone deserves the right to live their best life and is committed to helping HCPs, patients, and caregivers—as well as marketing directors and agency staff—thrive no matter who they are or where they are. To learn more, visit www.BoundlessLife.com.

About The Next Practices Group

The Next Practices Group (NPG) is a founder-driven “nextwork” of firms with 280 team members that work together to solve problems and utilize proprietary media and analytics models to craft the right solution for each client. Firms within the network specialize in communications, marketing, public affairs, security, software, analytics, brand purpose, digital transformation, and PESO digital media. NPG has offices in Austin, Dallas, Denver, London, New Jersey, New York, San Luis Obispo, and Toronto. For more information, please visit https://nextpracticesgroup.com/.