Introducing The Original Southside™: A Revival of a Classic 1920’s Libation Transformed Into a Refreshing Modern-Day Indulgence

Paying homage to the classic cocktail culture of the jazz age, The Original Southside™ triumphantly returns adding some zing and a modern twist to the essence of a bygone era

LOS ANGELES--()--Today, marks the launch of The Original Southside™, a refreshing blend of premium gin, lemon and mint capturing the spirit of the Roaring ‘20s and reimagining it for a new generation of cocktail enthusiasts who appreciate sophistication without sacrificing convenience in its easy, ready-to-drink format. A recipe of best-in-class ingredients and a delightful 10% ABV, The Original Southside™ is a lightly sparkling gin cocktail intended to be savored while celebrating the good life.

Inspired by her mother’s homemade summer cocktail, affectionately called “Leah’s Summer Cooler,” a mixture of gin, lemonade and mint, The Original Southside™ founder Meredith Mills-Merritt set out to create a cocktail that encapsulates the essence of summer in every sip while paying homage to both the Southside recipes from the 1920s and her mother’s original recipe.

“We’re reviving a drink that was lost over time, for a “revival of the fittest, so to speak.” I obsessed over every sip to make this once prohibition-era bathtub gin concoction a refreshing, crisp take on an old classic,” says Mills-Merritt. “The result is a delicious, crisp, aromatic, bar quality cocktail in a convenient, ready-to-drink (and enjoy) format.”

She added, “The Original Southside™ is my love letter to those warm summer evenings with huge belly laughs courtesy of your best friends and loved ones. It is the quintessential cocktail to share with your favorite people, whether you’re tailgating, beach-going, golfing, getting ready to celebrate, or just hanging out and enjoying the present moment.”

Dedicated to supporting local communities and ensuring the highest quality, The Original Southside™ is proudly made in the United States. The cocktail is made with vegan, gluten-free, and non-GMO ingredients, crafted with 100% sugar cane and boasting an impressive alcohol by volume (ABV) content of 10%. Available in a convenient 4-pack for $24.99 USD.

No matter which Southside cocktail origin theory you subscribe to, everyone can agree that The Original Southside™ is back for good and now available at select retailers or on https://drinksouthsides.com/. Simply chill and drink straight from the can or pour over ice and enjoy - no bartending skills (or interface with shady 1920s gangsters) required.

@drinksouthsides
drinksouthsides.com

About Southside Beverage Holdings: Southside Beverage Holdings was founded in 2021 by Meredith Mills. She serves as CEO of Southside Beverage Holdings, Inc. where she drives all business operations, advertising, and brand partnerships along with the development of new RTD products. The Original Southside™ is the first product launching in March 2023. Meredith is a consumer brand builder, CEO, entrepreneur, and investor focused on building brands with a “better for you” focus and sustainable environmental impact. Meredith is also the founder of MMG Consulting, a global consulting business where she advises across spirits, beauty, and other package goods industries.

Release Summary

INTRODUCING THE ORIGINAL SOUTHSIDE™: A REVIVAL OF A CLASSIC 1920’S LIBATION TRANSFORMED INTO A REFRESHING MODERN-DAY INDULGENCE