Pediatric Nutrition Company Bobbie Launches Organic Infant Supplements, Expanding Current Product Line

The Mom-Founded and Led Brand Announces Newest Products: Organic Vitamin D and Probiotic Drops

SAN FRANCISCO--(BUSINESS WIRE)--Bobbie, the mom-founded pediatric nutrition company, today announced its first move beyond infant formula with two organic infant supplements: Vitamin D and Probiotic Drops. The move marks the company’s first foray into non-formula products, a natural extension of its existing high quality, simple formula lineup.

Consistent with Bobbie’s mission, philosophy, and product vision, these infant supplements were developed with the knowledge that every feeding journey is unique and ever-evolving. We understand that the kind of probiotics a baby needs in week one may be different than on day 360; the evolution from breastfeeding to combo feeding can call for changing supplement needs. The team behind Bobbie Labs worked for over two years to select organic, top quality, simple products to support all feeding journeys – whether it’s with breast, bottle, or both.

Introducing Bobbie Organic Vitamin D Drops and Organic Probiotic Drops: both infant and toddler supplements are made with certified organic ingredients that are non-GMO, GRAS, and vegan.

Bobbie Organic Vitamin D Drops

75% of infants do not meet the recommended daily intake of Vitamin D. Yet nearly all babies, regardless of how they’re fed, can use a boost of this essential nutrient. Featuring a 3-drop dose for optimal dosing safety, Bobbie’s Organic Vitamin D drops help little ones reach their daily recommended 400 IU of vitamin D with a simple, USDA Organic & Non-GMO recipe that’s made with just two ingredients . Suitable for breastfed and combo-fed infants. $18 for 0.3 fl oz, including 90 doses.

• Supports strong bones and teeth development
• Supports a healthy immune system
• Helps the body absorb calcium
• Supports healthy development

Bobbie Organic Probiotic Drops

The truth behind probiotics? Not all strains are created equal. True to Bobbie form, we’re leading with the latest science and research, leaning on a blend of two probiotic strains that have been clinically studied to support colicky babies: Pediococcus pentosaceus and Bifidobacterium longum.

20-40% of all infants have colic, that is, they can cry 3 hours a day, more than 3 days a week, for 3 weeks. Some experts believe increasing diversity in an infant’s gut microbiome can help calm the crying in colicky babies. Bobbie’s USDA Organic & Non-GMO Probiotic drops are formulated with unique probiotic strains clinically proven to help reduce crying time (and frequency) in colicky infants. Use up to five drops per day with breastfed, combo-fed, or formula-fed infants. $26 for 0.27 fl oz, including 30 doses.

• Clean Label Certified and granted the Pesticide Free Award
• Supports healthy gut microflora in babies
• Contains a clinically-backed probiotic blend
• Helps ease colic
• Helps support a healthy gut

Bobbie prides itself on developing simple recipes without any of the unnecessary additives – just what your baby needs, and nothing they don’t. As a team of majority parents, we believe in letting you choose what kind of extras you feed your baby. In a society that all too often tells parents what’s “best” when it comes to feeding, we like to say that your best is best – no matter how you feed.

“Nearly 20% of infants suffer from colic in the first few months of life, necessitating many visits to the pediatrician’s office. Research shows that some probiotic strains can help infants who are colicky, fussy, and who experience extended crying episodes*. There are many probiotics on the market which can make it difficult for a parent to choose one. The two strains found in Bobbie Organic Probiotic Drops have been clinically studied to support colicky babies, decreasing crying time and decreasing the frequency of crying episodes,” said Lauren Crosby, MD, FAAP, Bobbie Medical Advisor, and mom of two.

“When I founded Bobbie in 2018, I set out to change modern parenting culture with a high quality formula I wished existed when I was feeding my first baby. Six years later, as I prepare to welcome my fourth baby into the world, I’m so proud to say that we’re expanding on this mission with our very first non-formula products.” said Laura Modi, CEO and Co-Founder of Bobbie. “But true to our roots, our mission hasn’t changed. We are here to help parents nourish their babies in year one. And as a proven, trusted brand in the space, we’re thrilled to add another suite of products to the Bobbie fam – just another way we can help modern parents feel great about what they’re feeding their babies, no matter how they feed.”

*For colic not attributed to a medical condition.

About Bobbie:

Bobbie is the mission-driven organic pediatric nutrition company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit www.hibobbie.com.