-

KRISPY KREME® Goes ‘All-In’ with All-New ‘Chocomania’ Collection Featuring HERSHEY’S

Iconic brands partner on chocolatiest creations ever – four all-new doughnuts, available beginning Feb. 19

original Iconic brands partner on chocolatiest creations ever – four all-new doughnuts, available beginning Feb. 19. (Photo: Business Wire)

Iconic brands partner on chocolatiest creations ever – four all-new doughnuts, available beginning Feb. 19. (Photo: Business Wire)

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme® is inviting chocolate lovers to go “all in” like never before by relishing in its all-new “Chocomania” Collection – four doughnuts coated, filled and drizzled with so much HERSHEY’S chocolate that they just might be the chocolatiest creations ever!

Beginning Feb. 19 for a limited time at participating shops, Krispy Kreme’s new Chocomania Collection brings it all. From toppings to fillings, these doughnuts deliver rich, indulgent layers of irresistible HERSHEY’S chocolate:

  • HERSHEY'S Galaxy Brownie: A doughnut filled with HERSHEY’S Special Dark Fudge KREME™ dipped in delicious HERSHEY'S chocolate icing and topped with crunchy brownie pieces and colorful rainbow sprinkles.
  • HERSHEY'S Black & White Chocolate Chip Dream: An Original Glazed® doughnut inspired by the iconic black & white cookie! Dipped in white icing and drizzled with HERSHEY’S chocolate icing and mini chocolate chips.
  • HERSHEY'S Chocolate Cake Overload: A HERSHEY’S fudge old fashioned cake doughnut dipped in HERSHEY’S milk chocolate icing and decorated with a HERSHEY’S dark chocolate fudge buttercream dollop.
  • HERSHEY'S Chocolate Iced: An Original Glazed® doughnut dipped in HERSHEY’s milk chocolate icing and decorated with a chocolate drizzle.

“For chocolate and doughnut lovers, Krispy Kreme doughnuts and HERSHEY’s chocolate is the ultimate pairing,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “But our Chocomania Collection is on an entirely new level. These are the chocolatiest doughnuts we’ve ever created and we invite our fans to go all-in on enjoying and sharing them.”

Krispy Kreme’s Chocomania collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the collection in a Krispy Kreme 6-pack delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate to find a shop or grocery store location near you.

Show how you're enjoying Krispy Kreme’s Chocomania collection by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting krispykreme.com/promos/chocomania.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

The HERSHEY’S trademark and trade dress are used under license.

Contacts

Liv Weller
Liv.Weller@fleishman.com

Industry:

Krispy Kreme

NASDAQ:DNUT
Release Versions
English

Contacts

Liv Weller
Liv.Weller@fleishman.com

More News From Krispy Kreme

KRISPY KREME® Brings Back Fan-Favorite Strawberry Original Glazed® and It’s Berry Hard to Resist

CHARLOTTE, N.C.--(BUSINESS WIRE)--Spring is about to get even sweeter as Krispy Kreme announces the return of its fan-favorite Strawberry Original Glazed® doughnuts, available for a limited time only. For four days – Thursday, April 16 through Sunday, April 19 – Krispy Kreme’s iconic Original Glazed® doughnut will feature a seasonal strawberry twist. The Strawberry Original Glazed is a fresh take on a beloved classic, delivering the brand’s signature melt-in-your-mouth experience, enhanced with...

KRISPY KREME® Makes Tax Day Sweeter with the Sweetest Tax Break

CHARLOTTE, N.C.--(BUSINESS WIRE)--After weeks of forms, filing, and final clicks of “submit,” Krispy Kreme® is giving Americans a well-earned reward for making it through tax season. For the fourth consecutive year, the brand is celebrating Tax Day by treating guests to one of the sweetest deals of the year, putting a sweet finish on a very grownup task that’s not always the most fun task. On Wednesday, April 15 only, guests can mark “taxes done” by receiving a free Original Glazed® dozen when...

KRISPY KREME® Celebrates 'Malcolm in the Middle' Return with Exclusive Specialty Pack

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme® will make the “middle” a little sweeter this weekend for fans tuning into their favorite “imperfectly perfect” family sitcom 20 years later: “Malcolm in the Middle: Life’s Still Unfair.” Available Friday through Sunday (April 10-12) at participating shops across the U.S, Krispy Kreme’s Malcolm in the Middle Mix Pack features 10 Original Glazed® Doughnuts surrounding 10 Original Glazed® Doughnut Dots and 10 Sprinkle Doughnut Dots “in the middle.” T...
Back to Newsroom