-

Roy Rogers Delights Fans with the Return of Beer-Battered Cod

Western-Themed QSR Chain Reintroduces Fan-Favorite Cod Sandwich and Platter for a Limited Time

FREDERICK, Md.--(BUSINESS WIRE)--Roy Rogers® Restaurants, the iconic western-themed quick-service restaurant chain, is bringing back a fan-favorite entrée to its menu – the beloved Beer-Battered Cod Sandwich and Platter. This flavorful seafood delight will be available for Roy Rogers customers to order digitally, online, or via Roy's Rewards App on February 8 and in-store beginning February 13.

Available for a limited time, the Beer-Battered Cod Sandwich features a mouthwatering filet of cod covered in a special Yuengling®-infused batter, topped with American cheese and tangy tartar sauce, and served on a Kaiser bun. The Beer-Battered Cod Platter offers two generous pieces of fish accompanied by a choice of side and tartar sauce.

“We're thrilled to bring back our unparalleled fish sandwich and platter, setting the standard for value and taste in the quick-service restaurant industry,” says Jim Plamondon, Co-President at Roy Rogers Restaurants. “Limited-time offerings like this highlight our commitment to offering a diverse array of options for our Royalists and guests new to the brand, and they're a fantastic opportunity for us to collaborate with partners, such as Yuengling®, to deliver the ultimate Fish experience."

Roy’s Beer-Battered Cod marks the first of many exciting limited-time offers in 2024, with the brand anticipating a great year filled with menu innovation that blend brand-new exclusive offerings with beloved classics making a triumphant return.

"As we proudly bring back our Beer-Battered Cod, we're not just offering a meal; we're offering an exceptional value and flavor that outshines any other fish sandwich at quick serve restaurants. At Roy Rogers, we believe in giving our customers an experience that goes beyond expectations and our Yuengling® beer battered cod delivers," adds Peter Plamondon Jr., Co-President at Roy Rogers Restaurants.

For more information on the new menu item and current offers or to view the complete Roy Rogers menu, visit royrogersrestaurants.com.

About Roy Rogers® Restaurants:

Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers – and for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces. Information on the company, its menu and current promotions is available at www.royrogersrestaurants.com and on Twitter, Facebook and Instagram.

Founded in 1968, Roy Rogers currently consists of 24 company-owned restaurants and 17 franchise restaurants in seven states. Qualified franchise investors are now being sought to develop the beloved brand. Franchise information can be found at https://www.roysfranchising.com/ or by contacting the Roy Rogers franchising department at jbriglia@royrogersrestaurants.com or (240) 405-6205.

Contacts

Rachel Jimenez
Trevelino/Keller
rjimenez@trevelinokeller.com
404-214-0722 ext. 113

Roy Rogers Restaurants


Release Summary
Roy Rogers® Restaurants, the iconic western-themed quick-service restaurant chain, is bringing back a fan-favorite LTO to its menu.
Release Versions

Contacts

Rachel Jimenez
Trevelino/Keller
rjimenez@trevelinokeller.com
404-214-0722 ext. 113

Social Media Profiles
More News From Roy Rogers Restaurants

Roy Rogers Restaurants Long-Anticipated Return to Cherry Hill Set for June 25

CHERRY HILL, N.J.--(BUSINESS WIRE)--Roy Rogers Restaurants is officially opening its newest location in Cherry Hill, New Jersey, on June 25....

Roy Rogers Restaurants Signs Lease for Long-Awaited Return to Cherry Hill, New Jersey

CHERRY HILL, NJ--(BUSINESS WIRE)--Roy Rogers Restaurants® proudly announces the official lease signing for its newest location in Cherry Hill, New Jersey. Planned to open in the Spring of 2025, this new location signals the chain's exciting return to the Southern New Jersey and Philadelphia markets since the 1980s. Located in the heart of the region’s most popular shopping destination, and only 10 minutes from Center City Philadelphia, Roy Rogers will be the only burger drive-thru on busy Haddo...

Roy Rogers Restaurants Ranks on Annual Franchise Times Top 400 List

FREDERICK, Md.--(BUSINESS WIRE)--Roy Rogers Restaurants announced today its inclusion in the 2024 Franchise Times Top 400 List....
Back to Newsroom