Generational Equity Advises Tail Wind Informatics in its Sale to Trace3

DALLAS--()--Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Tail Wind Informatics to Trace3, LLC. The transaction closed January 2, 2024.

Located in Minnetonka, Minnesota, Tail Wind Informatics (Tail Wind) is a technology consulting services company with experts in business intelligence, cloud analytics, data, and information management. Tail Wind provides data scientists to act as visionaries and trusted advisors, transforming customer data into actionable information.

Trace3, headquartered in Irvine, California delivers business transformation. The firm consults on, integrates, and operates convergent solutions across data, security, and cloud that embrace emerging technology and drive measurable business value for its clients.

According to Trace3 CEO Rich Fennessy, the Company continues to position itself at the forefront of the AI consulting landscape, which hinges on expertise in all things data. That includes data strategy, data architecture, data platforming, data analytics, machine learning, and automation.

“With the addition of Tail Wind, we are doubling down on our belief that data and data strategy are key to delivering transformative business value for our clients,” said Fennessy. “To optimize for AI, our clients must first harness their data. Then, empowered by data-driven decision-making, AI and automation can create new opportunities for business growth and competitive advantage.”

“Trace3 sees the world very similarly to us from a data perspective,” said Cory Nelson, Tail Wind President and Founder. “That, and a strong focus on client service backed by a healthy team culture, made the decision to be a part of Trace3 feel very natural. The Tail Wind team is excited about the new capabilities we can now bring to market, and we are eager to work with our new Trace3 colleagues to deliver a full stack of data-centric solutions for our clients.”

“Tail Wind is the right partner at the right time for Trace3,” said Asher Lohman, Vice President of Trace3’s Data & Analytics business unit.

The decision to acquire Tail Wind was driven by several shared traits, as both companies provide:

- Services-oriented consultancy, with a healthy client retention rate

- Client base across all verticals, especially Manufacturing, Insurance, and Healthcare

- High-caliber and high-tenured staff with data-oriented certifications

- Leading Microsoft and Snowflake partner status

- Best-practice consulting engagement processes and intellectual property

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior Vice President, Jon LePage, with the support of Vice President, M&A, Lance Thomasson successfully closed the transaction. Senior Managing Director Thomas Hamm established the initial relationship with Tail Wind.

“Tail Wind is an amazing company that is at the forefront of data analytics consulting and has a team of world class talent. Trace3 is a powerhouse and the perfect partner for Tail Wind. It will be exciting to watch them deliver tremendous value to their clients together,” said LePage.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year twice. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit or the Generational Equity press room.


Carl Doerksen

Release Summary

Tail Wind Informatics, a Generational Equity client, was acquired by Trace3.


Carl Doerksen