Veeam Data Protection Trends Report 2024 Finds Cyber-Attacks the #1 Cause of Business Outages

Survey reveals 92% of organizations will increase 2024 data protection spend, to achieve cyber resilience amidst continued threats of ransomware and cyber-attacks

COLUMBUS, Ohio--()--Veeam Software, the #1 leader by market share in Data Protection and Ransomware Recovery, today released insights from the company’s fifth annual Veeam Data Protection Trends Report. While companies say they will spend more trying to fend off cyber-attacks, the survey found IT leaders are feeling even less protected and more concerned about their ability to recover and restore mission-critical data. Respondents shared that cyber-attacks remain the top cause of outages and that while organizations are putting more emphasis on utilizing the cloud for major recoveries, only a small percentage believe they’d be able to recover from even a small crisis in under a week.

Highlights of the Veeam Data Protection Trends Report 2024:

  • Cyber-Attacks are the #1 Cause of Outages: For the fourth straight year, cyber-attacks were listed as the most common and most impactful causes of business outages across organizations. The fact that other types of outages followed closely behind – infrastructure/networking, storage hardware, application software, public cloud resources, and server hardware – illustrated the growing need for modernized backup strategies.
  • Ransomware Continues to be a ‘When’ Not an ‘If’: 76% of organizations were attacked at least once in the past 12 months. While this number is down from 85% in 2023, 26% reported being attacked at least four times this past year. So according to the report, more organizations were hit quarterly than those who believe they were not attacked at all. Recovery is still a major concern, as only 13% said they can successfully orchestrate recovery during a DR situation.
  • Digital Transformation is Being Hampered by Cyber-Attacks: The survey ranked protecting against cyber threats and addressing environmental, social, and governmental goals as the biggest inhibitors to IT modernization and digital transformation initiatives. These factors scored higher than usual struggles related to skills, economic concerns and organizational issues, due to the amount of effort and resources that were being diverted from digital transformation or IT modernization investments.
  • Only 32% of organizations believe they can recover from a small attack, crisis or outage within a week: While most organizations consider cyber resiliency a foundational aspect of their broader business continuity or disaster recovery (BC/DR) strategy, BC/DR preparedness is not yet “passing” most SLA expectations. When asked how long IT would need to recover 50 servers, only 32% believed their IT staffs could recover the servers within five business days. Other supporting statistics reflect the growing gap between what data protection business units expect and what IT services can deliver is increasing. When asked about their latest large scale cyber/disaster test, less than 3 out of 5 (58%) servers were recoverable within expectations.
  • Data Protection Budget Increases are Accelerating: Data protection budgets are expected to grow by 6.6% in 2024. This is the second straight year the survey revealed that data protection spending growth will outpace IT spending growth.i Overall, 92% of organizations expect to spend more on data protection in 2024 to continue to prepare against cyber-attacks as well as the changing production landscape that requires different approaches to data protection.
  • Data Protection and IT Security are becoming more integrated: For the second straight year, survey respondents consider the most common and most important aspect of a modern data protection solution is one that integrates with cyber security tools. Two out of five (41%) consider some aspect of mobility in cloud scenarios as most important characteristic of a modern solution, including the ability to move a workload from one cloud to another and the standardization of protection between on-premises workloads and IaaS/SaaS.

“Ransomware continues to be the biggest threat to business continuity,” said Dave Russell, VP of Enterprise Strategy at Veeam. “It’s the number one cause of outages today, and protecting against it is hampering digital transformation efforts. Furthermore, although companies are increasing their spend on protection, less than a third of companies believe they can recover quickly from a small attack. The findings in this year’s Veeam Data Protection Trends Report highlight the need for continued cyber vigilance, and the importance of every organization to ensure they have the right protection and recovery capabilities. It’s why Veeam’s mission in 2024 is to keep businesses running.”

Other notable insights from the report include:

  • Most Organizations Are Using Containers But Not Backing Them All Up: Container usage continues to rise, with 59% of enterprises running them in production, and another 37% either rolling them out or planning to. Unfortunately, only 25% of organizations use a backup solution that is purpose-built for containers, while the rest of organizations back up only some of the underlying components – e.g., storage repositories or the database contents. Neither tactic ensures that the applications and services will be resumable after a crisis, or even a simple import/configuration error that needs to be undone.
  • 2024 Will See Significant Job Changes Outside the Organization: The fact that 47% of respondents expressed an intent to seek a new job outside of their current organization within the next twelve months represents both a challenge and an opportunity for data protection initiatives. While losing valuable data protection talent puts organizations at a significant disadvantage when crises inevitably strike, the market shift presents an opportunity to add knowledge to protect modern production workloads that reside in clouds, such as Microsoft 365, Kubernetes containers, or other IaaS/PaaS deployments.
  • Hybrid Production Architectures are Forcing Reconsideration of ‘Backup’: For the second straight year, the two most important considerations for “enterprise backup” solutions are reliability and the protection of cloud-hosted workloads (IaaS and SaaS). This is problematic for organizations relying on older datacenter-centric data protection solutions. As organizations move workloads from one platform or cloud to another, IT teams relying on legacy backup solutions that do not offer equitable protection of cloud-hosted workloads will struggle to maintain SLAs, particularly those that embrace cloud-native offerings like Microsoft 365/Salesforce (SaaS) or containers.

Download the complete Veeam Data Protection Trends Report 2024 at For more information, visit

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About the Report

Veeam commissioned the survey in late 2023 through an independent research firm. The report surveyed 1,200 unbiased IT leaders and implementors from all over the world and all sizes of organizations on a variety of data protection drivers, challenges, and strategies. This broad-based market study is conducted annually on Veeam’s behalf to understand how the data protection market continues to evolve, so that Veeam can ensure product strategies and market initiatives align with where the market is going.

About Veeam Software

Veeam, the #1 global market leader in data protection and ransomware recovery, is on a mission to help every organization not just bounce back from a data outage or loss but bounce forward. With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud. The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps and data are protected and always available. Headquartered in Columbus, Ohio, with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 73% of the Global 2000, who trust Veeam to keep their businesses running. Radical resilience starts with Veeam. Learn more at or follow Veeam on LinkedIn @veeam-software and X @veeam.

i Gartner Forecast Alert: IT Spending, Worldwide, 2Q23 Update; Published: 06 September 2023 ID: G00795167; Analyst(s): John-David Lovelock, Linglan Wang


Veeam Software
Director, Global Public Relations
Heidi Monroe Kroft, 614-339-8200 x830

Release Summary

New Veeam Data Protection Trends Report reveals that cyber-attacks are the #1 cause of business outages across organizations


Veeam Software
Director, Global Public Relations
Heidi Monroe Kroft, 614-339-8200 x830