Percent Announces Private Credit Market Outlook Findings for 2024

Report concludes that amidst an uncertain future environment, economy has held steady and private credit continues to be top choice for alternative financing

NEW YORK--(BUSINESS WIRE)--Percent, the innovative firm powering the modern private credit marketplace, released their market outlook for 2024. The report, titled Percent’s 2024 Private Credit Outlook, summarizes the key macroeconomic trends from 2023 that propelled the asset class forward, with insights on what investors can expect for the year ahead.

“2023 showed the power and potential of private credit as a critical source of debt capital to various companies, and a prudent way for investors to diversify portfolios and outperform amidst economic volatility,” said Nelson Chu, founder and CEO of Percent. “The large amount of dry powder across allocators indicates momentum will only continue to accelerate, as firms continue to lean into the asset class. We are already seeing a variety of interesting trends on the Percent platform foreshadowing the ways allocations and deal types will shift into 2024.”

Following several tailwinds pushing private credit into the spotlight in 2023, the asset class now stands at $1.3 trillion in assets-under-management, representing an estimated 25% of “dry powder” available for investment. According to Percent’s findings, not only will private credit continue to thrive, but there are certain areas to pay close attention to. Key private credit predictions and investor insights for 2024 outlined in the report include:

• Investors will prioritize collateral quality and credit enhancements, and demand more spread for riskier deals. Active investors on Percent’s platform have bid up yields on most private credit transactions in 2023. For 2024, Percent predicts weighted average APYs will continue to marginally increase for corporate loan deals while stabilizing or slightly decreasing for asset-based financing transactions that generally carry more credit enhancements.

• Borrowers and underwriters will look to raise more corporate loans across venture debt and cash-flow lending deal types. New and known participants will turn to these deal structures that have benefited from a wave of new investor interest, given they tend to offer higher rates than asset-based financings and higher premiums than their counterparts in the bond or leveraged loan markets.

• Established borrowers with asset-based deals will continue to source growth capital, specifically tech-enabled originators in the small and medium business lending and consumer lending spaces. Percent has actively seen an increase in demand for lender finance products and helps established, high growth lenders source additional debt capital to expand loan books.

• Private credit funds and related providers should be able to withstand a weaker economy as long as they retain discipline in their underwriting standards. Although 2024 may see an increase in defaults, there will be plenty of opportunity for private credit firms to continue to step in and provide capital for high credit quality lower-middle market companies that are finding it difficult to access funding from banks or broader capital markets for a variety of non credit-related reasons.

• Investors should consider setting aside an allocation of their portfolio for private credit and other alternative investments going into 2024. This allocation would provide investors with added diversification across asset classes and lower correlation of their portfolio returns in relation to public equity and fixed income markets.

“The meteoric growth of private credit these last several years could not have been more well timed given all of the core infrastructure we have built here at Percent to support this asset class going forward,” said Prath Reddy, President at Percent. “For investors, we equip them with the tools and information that they need to conduct their due diligence, participate in real time dutch auctions and actively manage the diversification in their private credit portfolios. At the same time, we expand the opportunities for both borrowers and underwriters to grow and scale their organizations by offering a transparent, work-flow oriented technology solution to raising and managing private debt capital. We have been working hard to modernize private credit for this very moment and 2024 will be our strongest year to date.”

For more information on trends in private credit in 2023 and what is on the horizon in 2024, please read Percent’s 2024 Private Credit Outlook here.

About Percent

Percent has created the modern credit marketplace, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and velocity of transactions at a fraction of the cost. The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent’s platform is becoming the market standard for asset-backed and corporate lending, powering over $1.5 billion in transaction volume in a multi-trillion-dollar private credit industry. For additional information, please visit www.percent.com and follow the company on Facebook, Instagram, LinkedIn and Twitter.