Subway® Launches the Great Canadian Challenge, Giving Sandwich Lovers One Week to Channel Their Inner All-Star and Win Hundreds of Free Subs

Sandwich lovers have one week to discover 10 hidden QR codes across the country, unlocking 10,000,000 Subway MVP Rewards Points

TORONTO--(BUSINESS WIRE)--Subway® Canada announced the launch of The Great Canadian Challenge - a national competition allowing consumers to channel their inner All-Star and win millions of Subway MVP Rewards points.*

Adding to the increased earning power of Subway’s refreshed loyalty program, Subway MVP Rewards, guests will have seven days to follow the clues to hidden QR codes dotted around the country and enter for the chance to win one of 10 grand prizes of 1,000,000 MVP Rewards points – redeemable for hundreds of subs or thousands of cookies – the sub-portunities are endless!

“On the heels of the launch of Subway MVP Rewards, we’re excited to give Subway fans even more perks in pursuit of their favourite subs,” said Lisa Mazurkewich, Head of Marketing at Subway Canada. “We’ve seen consumers go to great lengths for Subway sandwiches, and we’re delighted to have the opportunity to reward them for doing so with The Great Canadian Challenge.”

Codes will be hidden in: Vancouver, BC; Edmonton, AB; Saskatoon, SK; Winnipeg, MB; Toronto, ON; Quebec City, QC; St. John’s, NL; Charlottetown, PEI; Halifax, NS; and Fredericton, NB.

Canadians can learn more about the hidden locations by visiting the Subway Canada Instagram page throughout the contesting period.

Once scanned, the QR codes will direct consumers to the contest entry page, where they will fill out their contact information to complete the entry process.

The challenge officially kicks off today, November 29, at 12:00 am ET and will remain open for entries until Wednesday, December 6, at 11:59 pm ET.

Join Subway® Canada's online community at www.facebook.com/SubwayCanada or follow @SubwayCanada on Instagram.

*No purchase necessary. Opens Nov 29/23 at 12:00am ET. Closes 11:59pm ET Dec 6/23. Winner selection and/or draw on Dec 8/23 by 5:00pm ET in Toronto, ON. Open to legal residents of Canada who have reached the age of majority in the province in which they reside. Ten (10) Prizes, each consisting of 1 000 000 Subway® MVP Rewards Loyalty Points (ARV: $5000 CAD). Odds of winning depend on the number of eligible entries received. Limit of one entry per person. Eligible entrants may enter by finding and reaching a QR Code Location, scanning the QR code at the QR Code Location by framing the QR code with the camera on their smartphone, and submitting all requested contact details via the landing page linked to the QR code. Ten (10) random draws will be conducted successively amongst all eligible entries received for each QR Code Location (one draw per province / QR Code Location). Full rules and prize details can be found at https://subwaymvprewards.ca/wp-content/uploads/2023/11/OFFICIAL-RULES-EN.pdf

About Subway® Restaurants

As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

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