Blueair Introduces Powerful Tabletop Air Purifier – Blue Pure Mini Max

Compact, quiet and effective air purifier delivers clean air with touch of a button

CHICAGO--(BUSINESS WIRE)--Blueair, a global leader in indoor air purification solutions, today introduced the Blue Pure Mini Max, a tabletop air purifier designed to efficiently clean the air in small spaces with minimum noise and energy use. Blueair’s smallest air purifier to date, Blue Pure Mini Max uses proprietary HEPASilent™ technology to deliver maximum filtration with minimum noise for compact spaces by removing at least 99.97%1 of airborne particles down to 0.1 micron, such as dust, pet dander, pollen and smoke. Its sleek, compact and lightweight design makes it ideal for small spaces, on desktops, nightstands and in nurseries so you can always keep clean air close.

“Now more than ever, breathing clean air at home is top of mind for consumers impacted by poor air quality. Whether stationed on a desk or in the nursery, a tabletop air purifier is a great tool to breathe easier without disturbing work or sleep,” said Andy Lu, CEO of Blueair. “With the Blue Pure Mini Max, we thoughtfully designed a sleek, whisper quiet² air purifier that delivers an aura of clean air around you at a great price point.”

Key features of the Blue Pure Mini Max include:

Powerful performance improves indoor air quality

The Blue Pure Mini Max has 360° air intake to clean the air around you, removing 99.97% of airborne allergens like dust, pollen and pet dander in small spaces up to 230 square feet thanks to Blueair's proprietary HEPASilent™ filtration technology². Delivering clean air faster and more quietly³ than traditional HEPA filtration alone⁴, this unique combination of electrostatic and mechanical filtration effectively removes fine particles from the air and is the secret behind all Blueair award-winning air purifiers.

Quiet and energy efficient air purification for small spaces

Designed for tabletops, desktops and nightstands, Blue Pure Mini Max operates quietly with a built-in noise shield that allows the Blue Pure Mini Max to clean at the highest fan speed at low decibels (20-44db). And the Blue Pure Mini Max uses less energy than a lightbulb.⁵

Modern and portable design for tabletops anywhere

The Blue Pure Mini Max air purifier circulates clean air where you need it most. The ultra-compact and lightweight design allows for flexible placement without compromising performance or your room's aesthetic and boasts a Swedish design and tapered shape that exudes a tall and sleek appearance. The intuitive two-button control allows for the easy selection of one of the three fan speeds.

Blueair is the only air purifier brand with colored pre-filters for optimal personalization. The pre-filter provides the first layer of protection, catching large particles and extending the life of the primary filter. It can be vacuumed or tossed in the washing machine whenever it needs cleaning. The Blue Pure Mini Max arrives in the Stockholm Fog pre-filter, and a Limestone pre-filter can be purchased separately.

The Blue Pure Mini Max is available now on Amazon.com for $69.99.

For more information on the Blue Pure Mini Max visit: https://www.amazon.com/dp/B08KPHJP5M

About Blueair

Blueair is a world-leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products that are sold in over 60 countries around the world. Blueair is part of the Unilever family of brands. www.blueair.com

1 - Tested on PM 2.5 in 120mins

2 - Based on third-party testing of removal rate of particles, pollen particles (5-11µm) in less than 20 minutes and dust particles (0.5-3µm) in 25 minutes according to AHAM AC-1-2019 standard.

3 - 20 db on fan speed 1. Whisper is approx. 30db.

4 - When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration

5 - Compared to a 60W incandescent lightbulb