Empowering Patient Safety: HD Nursing Partners with CPR Marketing for National Impact

BENTON, Ark.--(BUSINESS WIRE)--HD Nursing, the leading patient safety solution that combines predictive analytics with individualized fall and pressure injury prevention, announces its collaborative partnership with CPR Strategic Marketing Communications (CPR), a full-service marketing and public relations agency serving emerging healthcare-focused companies and not-for-profit organizations, to bolster its national recognition and increase its presence in the healthcare industry.

“HD Nursing’s partnership with CPR Marketing is set to revolutionize its public relations and marketing communications initiatives,” says Dr. Amy Hester, PhD, RN, BC, FAAN, Chairwoman and CEO, HD Nursing. “The strategic activities orchestrated by CPR are meticulously designed to raise awareness about HD Nursing’s pioneering patient safety programs and innovations across the continuum of care.”

One of the key objectives is to establish HD Nursing as the premier evidence-based patient safety solutions company, dedicated to improving patient safety and injury management. The partnership will create avenues for HD Nursing’s team to engage in impactful speaking engagements, health panel memberships, and council participations. Additionally, CPR will generate industry exposure for HD Nursing through compelling media exposure.

“HD Nursing and CPR are poised to make significant strides in elevating patient safety standards and reshaping the future of healthcare,” says Joseph Carabello, CEO, CPR. “The collaboration aims to enhance HD Nursing’s visibility on a national scale, moving beyond its regional markets and instilling market confidence and credibility to target audiences including hospitals, healthcare systems, long-term care facilities, assisted living facilities, consumers, investors, private equity, venture capital, and payers, including self-insured communities, employers, brokers, and benefits consultants.”

CPR will implement tailored strategies for both B2B and B2C audiences, ensuring the company's initiatives resonate effectively across all sectors of the healthcare market.

About HD Nursing
HD Nursing is the dominant patient safety solution that combines predictive analytics with individualized fall and fall injury prevention patient care. Offering the only fall risk assessment tool validated in the electronic medical record, and a program that is a comprehensive, evidence-based approach to reduce patient falls and injuries, the HD Nursing falls solution is employed by leading health systems and academic medical centers across the U.S. Leveraging EHR functionality and communication technologies, new HD Programs in Community Fall Prevention and Pressure Injury Prevention, showcase HD Nursing's dedication to improving multiple patient safety initiatives across the continuum of care. Since the company's inception in 2012, HD Nursing has been fully committed to the promotion of diversity, equity and inclusion, which are essential in its constant pursuit of excellence as a national leader in patient safety.

About CPR Strategic Marketing Communications
CPR Strategic Marketing Communications (CPR) serves emerging healthcare-focused companies and not-for-profit organizations to effectively position them for growth and expansion, industry leadership and market success. Recognized for delivering innovative, multifaceted approaches and leveraging global networking opportunities, CPR develops and implements integrated strategies and content that deliver cost-effective branding and communications. www.cpronline.com