Hunter Fan Company Debuts Collection Designed with Jasmine Roth

The company’s collaboration with the HGTV star includes new lighting and fans

Jasmine Roth Headshot (Photo: Business Wire)

MEMPHIS, Tenn.--()--Hunter Fan Company, the leading manufacturer of ceiling fans, today launched its first collection designed in collaboration with HGTV host and interior designer Jasmine Roth. Featuring the newest offerings from Hunter LightingTM, which now comprises around 1,000 SKUs, the Jasmine Roth + Hunter collection introduces seven beautiful lighting collections and one ceiling fan collection.

A well-known home renovation, building and design expert, Roth served as brand ambassador for the launch of Hunter Lighting in 2022, which led to collaborating on this new collection. Roth is also the host of HGTV’s hit shows “Help! I Wrecked My House” and “Hidden Potential,” founder of Built Custom Homes, author of “House Story” and curator of her online retail store The Shop by Jasmine Roth.

“I’ve always wanted to create my own lighting line. When working with Hunter over the past few years and getting to see the development process and their attention to quality, I knew it was a natural fit,” said Roth. “I dropped more than a few not-so-subtle hints with their team, so I was thrilled when they asked me about designing my own collection. I think customers will be, too, when they see these products light up their homes.”

Promising to “light your happy,” the collection encompasses an extensive range of styles, including modern, vintage, bohemian, transitional and minimalistic. It includes the Vanning mini and medium pendants, the Fernando chandelier, Fair Oaks pendants and chandeliers, the Rossmoor pendants, vanity and sconce, six lighting variations of the Carrington Isle, the Brookhollow mini and large pendants, three Zola fixtures and the Malden modern ceiling fan.

“Soon after Jasmine assumed the role of spokesperson for Hunter Lightning, we saw an opportunity to strengthen our partnership and design a collection that felt cohesive and distinctly Jasmine,” said Tom Blackwell, president of Hunter Fan Company. “Hunter worked with Jasmine to perfect every detail, from finishes to materials and shapes. Collaborations like these differentiate Hunter in the ceiling fan and lighting industry.”

Several items in the collection are worth noting for their visionary design, as well as for their compatibility with other Hunter collections. The Fernando, a contemporary chandelier reminiscent of the iconic Starburst aesthetic, is one of Roth’s favorite products. With exposed bulbs that create reflective light on the floating shades, this eight-light, Matte Black chandelier was designed for homeowners looking for a modern design in a dining room or bedroom.

The Zola lighting line is another one of Roth’s favorites and pairs perfectly with many other items from the collection. Available as a mini pendant, sconce or chandelier, the Zola captivates with its innovative shape and elegant Matte Black finish.

In an open-concept space, Roth recommends pairing the Zola chandelier with the Malden ceiling fan, a sleek choice to keep any living space cool and stylish. The fan, available in Matte Fresh White, Flat Matte Black and Dove Grey, includes a three-speed reversible motor and evokes a modern Scandinavian aesthetic.

The Hunter + Jasmine Roth collection is the fourth major product launch from Hunter Fan Company this year. The collection can be purchased at, showrooms, home centers and other online retailers nationwide, including Home Depot, Lowe’s and Wayfair.

About Hunter Fan Company

Keeping homes “Quietly Cool since 1886,” Hunter Fan Company is the world's original ceiling fan manufacturer. As the number one most installed ceiling fan for over 135 years, Hunter continues to build upon its legacy of performance, comfort and everyday style for any room, giving consumers confidence, peace-of-mind and more control over their home environment. The Memphis-based brand also sells Hunter LightingTM, a growing portfolio of chandeliers, pendants and other fixtures designed based on consumer preferences. Rooted in extensive research and testing, Hunter offers a variety of proprietary technologies that differentiate it within the industry, including Wi-Fi®-enabled SIMPLEconnect® fans, its SureSpeed® Guarantee, WeatherMax® outdoor fans, its HunterExpress® easy installation innovation and its TrueLight™ promise. Awarded one of the “Best Places to Work in Memphis” for multiple years, Hunter also operates its Hunter Industrial division in Nashville, Tenn.

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Darbi Dombrowski

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Darbi Dombrowski