Rust-Oleum Unveils its 2024 Wall Paint Color of the Year: Chocolate Cherry

Luxurious blend of red and brown creates sense of security and intimacy in any room

VERNON HILLS, Ill.--(BUSINESS WIRE)--Rust-Oleum, a global leader in manufacturing innovative coatings, announced its 2024 Zinsser® SmartCoat® wall paint color of the year, Chocolate Cherry (SC152). The love-at-first-sight hue infuses spaces with an innate sense of coziness and reassurance. Whether adorning a single accent wall or enveloping an entire room, Chocolate Cherry seamlessly marries expression with tranquility.

“Our inspiration behind 'Chocolate Cherry' was to respond to our consumers' need for a color that not only stands out but also provides a sense of authenticity," said Kendra Cardin, architectural coatings product manager and color trend expert at Rust-Oleum. "As neutral tones take a backseat, 'Chocolate Cherry' steps forward as a champion of uninhibited living.”

Embracing expertise and expression

Rust-Oleum prides itself with knowing paint and coatings like nobody else. This deep curiosity and understanding of end users drives product innovation. Throughout the selection process for this signature shade, Cardin and her team integrated insights from home design and color trends, placing customer needs at the forefront of the decision-making journey.

Alongside Chocolate Cherry, Rust-Oleum debuted its accompanying palette for the year, which features nine complementary shades: Meet Me at the Altar (SC622), Toasted Clay (SC198), Birdbath (SC614), Cream Puff (SC264), Maritime (SC468), Champagne Toast (SC238), Float (SC509), Brownie Batter (SC153), and Dried Petals (SC150).

Balance and beauty

This inviting range of warmer hues, designed to evoke affection and connection, harmoniously pairs with cooler colors that prompt openness and serenity within the home. The outcome empowers users to artfully mix and match, crafting captivating combinations that invigorate and embrace each living space.

“The shades in our 2024 palette give users the power to wrap their surroundings in limitless expression and personal flair,” said Cardin. “In a world that craves authenticity, this palette creates spaces free from judgment, giving creativity the freedom to soar."

Chocolate Cherry is exclusively available at Menards locations. To learn more about Rust-Oleum’s Chocolate Cherry wall paint, visit smartcoat.com for the ultimate virtual color experience, including interactive tools and online ordering for home delivery or store pick-up.

Check out an extensive range of products, ideas and inspiration at rustoleum.com.

About Rust-Oleum

For more than a century, Rust-Oleum® has been a global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum®, Stops Rust®, Painter’s Touch®, Universal®, EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®, Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Modern Masters®, Moldex®, Whink®, Miracle Sealants®, Roto-Rooter®, Mean Green®, Concrobium®, and Gator® Finishing Products. Visit rustoleum.com for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, Twitter and Instagram.