tru Independence Partner Firm Elevatus Wealth Management Grows with Addition of Peter L. Newman

Rochester, NY-based independent wealth management firm on tru’s “Experience As a Service” platform welcomes senior wealth advisor as part of its growth strategy

PORTLAND, Ore.--()--tru Independence, (“tru”) a $12 billion and growing national independent advisory and service platform for advisory professionals, today announced the expansion of Elevatus Wealth Management with its first “tuck-in” advisor to join their firm. Elevatus Wealth Management (“Elevatus”) combines the expansive resources and intellectual capital of a Wall Street firm with the personalized touch of a family office to wealth management.

Joining the firm as Senior Wealth Advisor, Peter L. Newman is a veteran of the financial services industry with almost 40 years of experience in various roles and firms on Wall Street. Newman joins Elevatus from Merrill Lynch Wealth Management where he spent the past nine years as a Senior Financial Advisor and Portfolio Manager. Newman, who has served clients in both institutional sales and private client services, now leverages his Wall Street experience to provide dynamic, personalized investment advice and long-term planning solutions to individuals, families, and small businesses.

“We welcome Peter and are honored to be his chosen partner in the next chapter of his successful career,” said Elevatus Co-Founder and Senior Wealth Manager, Daniel J. Hare, CRPC®, CPFA®. “Peter’s view on client service and being a fiduciary aligned with ours perfectly. The business we have built for our clients naturally attracts other successful advisors. We fully expect Peter to be the first of many advisors to join us.”

“My decision to join Elevatus was driven by a need for a business platform to manage our clients' increasingly complex needs. The firm's business model, platform and strategic partnerships stood out," said Newman. “I assist my clients by using a disciplined approach to all aspects of wealth management. Combining this strategy with a growing advisory firm, like Elevatus stands to benefit my clients significantly.”

Elevatus is committed to offering advisors a business platform to leverage and scale on their own terms while serving clients without large firm restrictions. Central to this ethos is the firm's commitment to a model that addresses the needs and concerns of both clients and advisors. While many large firms are trending toward homogenized, one-size-fits-all investment strategies, Elevatus, in partnership with tru Independence, are eschewing cookie-cutter models.

“Client situations are much more complex today than ever before, necessitating more flexible investment approaches,” added Daniel Antocicco, Elevatus Co-Founder. “We've built a firm dedicated to supporting investors in not just wealth accumulation but also its preservation, regardless of market conditions.”

“We are thrilled to welcome Peter to the Elevatus team. We've noticed a strong alignment between Peter's fiduciary approach to wealth management and Elevatus' unwavering commitment to prioritizing their clients' interests above everything else," remarked Craig Stuvland, Founder and Chief Executive Officer of tru. “We look forward to Elevatus’ enriched and collaborative partnership with Peter.”

For more information about advisory teams and “tuck-ins” on the tru Independence platform, contact Max Camp at

About Elevatus Wealth Management

Elevatus is an independent wealth management firm located in Rochester, New York, with clients nationwide and is a registered investment advisor with U.S. Securities and Exchange Commission. Formed in 2020 by Daniel Antocicco and Daniel Hare, Elevatus Wealth Management has evolved out of the wirehouse world and collaborates with outside advisors, giving access to a broader marketplace. Elevatus provides its advisors with the freedom and flexibility to partner with industry leaders to help support our operation and enhance the solutions we customize for our clients.

About tru Independence

Founded in 2014, tru Independence is a leader in delivering independence optimized to established RIAs and breakaway advisors seeking to grow their business efficiently and effectively. Drawing upon decades of industry experience, tru Independence is a service delivery firm that creates a unique experience for advisors through the combination of behavioral finance, fintech and human capital. The breadth and depth of this expertise allows advisors to focus on client services, while tru focuses on being a fiduciary, growth and service excellence partner. For more information, please visit

Defined by its unique open architecture platform, tru Independence has developed a select network of advisors who, like Elevatus, knew that independence was the best option for their team and their clients.

Independence Optimized.℠


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