KUNMING, China--(BUSINESS WIRE)--From August 16th to 20th, the 7th China-South Asia Exposition and the 27th China Kunming Import & Export Fair, co-sponsored by the Ministry of Commerce and the Yunnan Provincial People's Government, were held in Dianchi International Convention and Exhibition Center, Kunming, Yunnan. BOTANEE Group was honored as the strategic partner of this year's China-South Asia Expo. With its four brands WINONA, WINONA Baby, AOXMED and Beforteen, BOTANEE Group made a stunning appearance, and with the help of the international exhibition platform of China-South Asia Expo, it showed the world the professional strength and extraordinary charm of China dermatological leading enterprises in the era of precision skin care.
According to the Research Report of RCEP Cosmetics Market released recently, in 2022, the total amount of cosmetics exported by China to other members of RCEP increased from 980 million US dollars in 2021 to 1.51 billion US dollars, up 53.8% year-on-year, and the proportion of cosmetics exported by China rose from 20.2% to 26.4%. It can be seen that the RCEP region has great potential for international cooperation in China's cosmetics industry, and Southeast Asia, with similar cultures and regions, has become the first choice for many domestic cosmetics to go global.
It is reported that BOTANEE Group will start to exert its efforts this year, focusing on Southeast Asia. In countries along the Belt and Road Initiative, WINONA and other major brands and products have been registered and put on record, and WINONA has even settled in Shopee, Lazada and other mainstream e-commerce platforms in Southeast Asia for sale. Under the resonance of opportunities and challenges, based on the external window of the province, the ecological boundaries of BOTANEE Group's four brands with WINONA as the core will be fully broadened, and the overseas market map is worth looking forward to in the future.