NEW YORK--(BUSINESS WIRE)--RealBlocks announced today that Ron Barasch has joined its team as Chief Marketing Officer (CMO). As CMO, Barasch will lead the strategy and execution of the company's brand marketing, product marketing, demand generation and client communication to drive growth and enable client success and satisfaction while working in partnership with sales, product and client success teams.
“We are excited to welcome Ron to the RealBlocks team at this great inflection point for the company,” said Perrin Quarshie, CEO of RealBlocks. “We have no doubt his wealth of marketing leadership experience will help us build on and accelerate the exponential growth we’ve experienced over the past couple of years. Interest in the alternatives market is surging, and Ron will ensure we’re well positioned for continued success.”
Barasch will work with the executive team to build brand equity and awareness, while delivering compelling and highly integrated campaigns to key global audiences and buyers, bringing solutions to market and supporting sales. This role will also manage everything from corporate and go-to-market strategies, account based and digital marketing, demand generation, events, as well as media and analyst relations.
“Starting the next chapter of my career at RealBlocks is a great achievement and one that I fully embrace,” Barasch said. “This opportunity allows me to sit right at the center of our work and opens up a world of exciting new opportunities for RealBlocks. This company combines industry expertise and highly-advanced technology to offer an innovative, user-friendly approach to managing and funding alternative investment portfolios and I’m thrilled to be joining such an experienced leadership team.”
Barasch is an experienced marketing leader with a proven track record in the Fintech and SaaS space. Most recently, he served as Head of Demand Generation at Addepar, a wealth software and data platform. Prior to his role at Addepar, Barasch worked at Envestnet Yodlee as Vice President of Marketing where he managed the firm’s global marketing and communications strategy. He has held various marketing leadership positions at Visa, H&R Block and Impac Mortgage and is also an active board member for One Life Counseling Center, a non-profit mental health and wellness provider in San Carlos, California.
About RealBlocks
RealBlocks provides a web-based platform that disrupts the currently complex, expensive, and lengthy process for distributing private equity and alternative investments. RealBlocks is transforming the alternative investment space by offering an end-to-end white-labeled, fully-digital investing and administration experience for managers and clients, including digital onboarding, subscriptions, capital calls, platform analytics, automated subscription document generation and liquidity solutions. RealBlocks offers the first scalable SaaS open architecture platform technology that allows for all functionality to be set up once and used across all of a manager’s funds, thereby making any fund accessible to any investor in any geography, worldwide. To learn more, visit www.realblocks.com.
