Mack Property Management increases prospect sentiment score to 88% after implementing Funnel

Funnel’s CRM and Virtual Leasing Agent live across 5,204 unit portfolio

TAMPA, Fla.--(BUSINESS WIRE)--Funnel Leasing, the only Renter Management Software platform, today released initial results achieved through its partnership with Mack Property Management, a forward-thinking, 5,204-unit, Phoenix-headquartered, boutique property management company dedicated to creating exceptional living experiences. After implementing Funnel’s CRM and Virtual Leasing Agent portfolio-wide the prospect sentiment scores at MACK Property Management increased to 88%.

“After adding Funnel, we noticed our customer base expressing much more satisfaction in the leasing process. With our prospect surveys, we are starting to see those scores increase, and the feedback improving,” said Angela Flick, VP of Strategic Solutions Mack Property Management. “With Funnel’s AI solution built directly into the CRM, we are thrilled to provide a seamless experience for both our renters and our team members.”

Mack Property Management proudly manages residential, industrial, and commercial real estate throughout the United States in markets including New York, Pennsylvania, Florida, Georgia, Arizona, Washington, and California. Their distinctive and high-quality portfolio consists of Class A mixed-use, mid-rise, high-rise, and garden-style property types.

When selecting a new CRM, the Mack team wanted a provider who would not only solve the challenges of today — including customer satisfaction and scaling their team’s impact with AI and automation — but would also be flexible and iterate to solve future challenges. Funnel’s renter-centric architecture, AI, and automation gave them the scalability and flexibility their growing company needs.

“As a renter-centric software provider we could not be more excited to see Funnel’s rollout lift Mack Property Management’s customer sentiment scores, conversion rates, and loyalty,” said Tyler Christiansen, CEO, Funnel. “We are proud to partner with Mack, and admire their focus on providing exceptional customer service for renters and residents living in their communities.”

Learn more about our partnership in the recent case study.

About Funnel Leasing

Funnel exists so multifamily operators don't have to pick between antiquated monopolies or single solution challengers. After decades of the status quo, operators are no more efficient, and renters still dread the process of leasing an apartment. We fixed that with an independent platform that turns the entire business model on its head. Renter Management Software is a new category of connected tools built around the renter. The software delivers a consistent, connected experience from first inquiry through years of renewals. All this while simultaneously saving operators quantifiable money through the smaller, and happier teams that only a renter-centric platform can enable.

About Mack Real Estate Group

Mack Property Management is a part of Mack Real Estate Group, LLC (MREG). MREG is an enterprise devoted to managing institutional, high net worth and Mack family capital by making debt and equity investments in real estate and real estate-related securities through several distinct business lines and legal entities. MREG currently specializes in domestic and international real estate investment, development, and financing opportunities with a view toward long-term performance and hands-on management. The company and its affiliates bring together the expertise to recognize and analyze new real estate investment opportunities with the speed and flexibility necessary to execute on them. For more information, please visit http://mackregroup.com/.