LOS ANGELES--(BUSINESS WIRE)--Today, Next Level Apparel (NLA) premiered a new product line that promises a perfect fit for those who wear it and also for the environment. The Soft Wash 3600SW Unisex T-shirt is part of NLA’s new Vintage Collection. It’s made using a proprietary wash and dye process that is markedly more eco-friendly when compared to apparel lines that use a garment pigment-dye process.
“We’ve developed an innovative way to produce a super-soft, pre-shrunk premium quality T-shirt that NLA customers have come to expect while demonstrating our long-established commitment to our planet,” said NLA Merchandise Director Caius Olowu.
“Production of our heavier-weight combed ring-spun cotton Soft Wash T-shirt involves less water, chemicals, and electricity when compared with a pigment dye process. That’s why we tout this line as ‘kind to your skin, kinder to the earth, and one-of-a-kind,’” said Olowu.
The market’s response to the 3600SW debut has been overwhelmingly positive, with customer pre-bookings exceeding the anticipated plan by a wide margin. The initial launch consists of 12 vintage-inspired colors. At the same time, additional styles and colors in the Vintage Collection are already on the NLA design room cutting table.
“Everyone has a favorite T-shirt that they love…it’s the one that’s been worn and washed so many times that it’s super-soft, broken in, and slightly faded in all the right places. There’s something remarkably familiar about our 3600SW cotton T-shirt because although it’s new, it feels like you’ve worn it many times before,” said NLA’s President, Mike Alexander.
“Each Soft Wash garment features unique markings that make it as one-of-a-kind as the individual who wears it,” he added.
Alexander says subsequent additions to the Soft Wash Collection will be available in 2024.
Next Level Apparel is a design innovator, industry leader, and top supplier of premium blank apparel. NLA put its stamp on the map as a blank apparel pioneer in the printwear industry by answering the call to its customers’ need for a Sublimation T-shirt. The company’s passion for exceptional craftsmanship catalyzed the development of more styles and ultimately formed the Next Level Apparel® brand – putting the customer first, always, and in all ways. The company’s tagline, “Ready to Inspire™,” is a commitment to finding new ways to make it easier for customers to keep their shelves fully stocked with thoughtfully designed premium blank apparel that offers exceptional printability. NLA is committed to sustainable, legally compliant, and ethical operations worldwide.