Asante Capital Group Expands Global Footprint with New Office in Los Angeles

LOS ANGELES--(BUSINESS WIRE)--Asante Capital Group (“Asante”), a leading independent private equity placement and advisory group, today announced the opening of its Los Angeles office. The expansion to the West Coast is part of Asante’s strategic plans to provide deeper and more comprehensive, on-the-ground engagement with investor networks to its GP clients across the globe.

Over the past 13 years, Asante has grown to encompass over 70 professionals across three continents. The Los Angeles office comes on the heels of Asante’s physical expansion into continental Europe with the opening of an office in Munich in December 2022. A leader in thoughtfully advising and structuring successful primary and secondary outcomes, the firm will enhance its already strong existing relationships with managers and investors on the West Coast.

The office will be headed by Managing Director Brandon Lay, who will leverage the strong relationships Asante has forged. To support these efforts, Asante will actively enhance its talent base in Los Angeles to create a team with deep industry expertise and an aligned approach across both its primary and secondary advisory capabilities.

“Los Angeles is a natural hub. The new location provides our team with access to one of the largest pools in North America and will help us build on our record of successful fundraises by strengthening our ability to offer our GPs around the world optimized, tailored solutions,” said Brandon Lay. “LA provides us with essential connectivity from coast to coast and presents an additional access point to other global hubs, especially those in the APAC region.”

“As the fundraising environment shifts and GPs of all sizes seek every advantage for successful raises, Asante is uniquely positioned to help managers differentiate themselves and expand their allocator networks. With this new location on the West Coast, we are thrilled to deepen our relationship network in the region and more thoroughly support our GP clients worldwide,” said Fraser van Rensburg, co-founder and Managing Partner at Asante. “The expansion to LA is critical to ensuring we can provide our GP client base with the custom, hands-on capabilities that have helped us develop successful long-term outcomes.”

About Asante

Asante Capital Group is a leading independent private equity placement and advisory group. Founded in 2010, the firm has offices in London, New York City, Los Angeles, Hong Kong, and Munich. The team of over 70 professionals has advised on over $80 billion of successful private capital raisings across the globe, raising capital from North American, European, Middle East and Asia-Pacific-based investors. Asante specializes in GP advisory and fundraising support across primary, direct and secondary investments.