Syracuse Label, Macaran and W.N. Van Alstine Announce New Name and Corporate Branding

SYRACUSE, N.Y.--(BUSINESS WIRE)--Following a successful merger in June 2022, Syracuse Label, Macaran Printed Products and W.N. Van Alstine & Sons have rebranded under a new group name and corporate identity.

The NextGen Label Group™ name and logo were unveiled at a company-wide meeting on May 17^th, 2023. The new brand combines the three operating units under one identity and better reflects the organization’s commitment to its employee owners and the customer communities they serve. At the same time, it delivers on the promise to protect the rich corporate legacies that were brought together during the merger.

“We are excited to begin this new chapter together as NextGen Label Group”, said Tom Sargent, President. “Moving forward with a unified group name, while maintaining the visual identities of each business unit, is in direct alignment to the commitment we’ve made to our employee owners, and the proud legacies and brand equity established at those locations.

A Commitment to Customers

The new brand also underscores the company’s commitment to their customers by stressing next generation quality, technology and innovation, exemplified by an expanded press compliment and new innovations in the area of RFID. NextGen Label Group will also introduce new internal systems throughout the operation to enhance the overall customer experience. “We are better together, and we’re excited to share our long-term vision and expanded capabilities with our valued customers,” Sargent commented.

Moving Forward

Customers will not see any changes to the day-to-day operations of the organization. All sales, service and accounting procedures and contacts will remain intact. The brand names of Syracuse Label, Macaran and Van Alstine will continue to be used in the market. The new NextGen Label Group name and logo will be rolled out on different platforms and communications throughout the remainder of 2023.

About NextGen Label Group

NextGen Label Group represents the merged assets of Syracuse Label & Surround Printing, Macaran Printed Products and W.N. Van Alstine.

The NextGen label division produces high-quality label and packaging solutions. As the “Custodian of Your Brand”, we are experts in the Spirits, Craft Beer, Beverage, Household, Health, Beauty, Cannabis, Industrial and Medical markets. Product offerings include Pressure Sensitive Labels, Shrink Sleeves, Flexible Packaging, RFID Labels and Extended Content & Promotional Labels. With facilities in Syracuse, NY and Cohoes, NY, the company uses the latest in label printing and converting technology to ensure their customers’ brand image is delivered to the market just as they intended.

The Van Alstine unit provides Label Application expertise in support of the label printing divisions. They are also one of 3M’s most valuable distributor partners, supporting some of the region’s most respected companies with leading edge, end-of-line packaging systems, equipment, service and related materials.