UK Fleet Managers Reveal Priorities for a Challenging Year Ahead

New Samsara report highlights a focus on operational modernisation, as fleet managers battle fuel costs and driver shortages

2023: The Road Ahead. A Samsara Report (Graphic: Business Wire)

LONDON--()--Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations™ Cloud, today launched its latest report — 2023: The Road Ahead — that delivers some strong insights into the UK Fleet Industry. UK fleet managers have modernisation clearly in their sights for 2023, against a backdrop of fluctuating fuel prices and driver shortages. That’s according to a survey of 150 fleet managers, commissioned by Samsara, which reveals key priorities include upgrading vehicles (98%), increasing the sustainability of the fleet (82%), and moving to electric or hybrid vehicles (82%).

The research highlights a long list of operational challenges that fleet managers need to overcome, which include improving road safety, increasing efficiency, and recruiting more drivers.

In response, 94% of fleet managers reported that they are investing in new technology in 2023 to boost operational modernisation and improve the driver experience. The majority see clear benefits to introducing connected technologies such as sensors and dashcams, including reduced paperwork (82%), improved supply chain efficiency (75%) and the ability to more easily transition to EVs or hybrid vehicles (68%).

The move is expected to be welcomed by drivers too, with a Samsara-commissioned survey of 1,000 commercial drivers of small and large vans, HGVs, and other vehicles revealing large numbers believe a variety of connected technologies would have a positive impact on their job, including dashcams (78%), GPS routing (77%), and mobile-based workflow tools (68%).

“Fleet managers recognise that technology can play a big role in creating a modern fleet and — critically — so do their drivers,” said Philip van der Wilt, SVP and General Manager EMEA, Samsara. “More importantly, fleet managers understand the importance of data to power their operations to make them safer, more efficient, and more sustainable.”

“Our findings confirm what we have known for some time — that if fleets want to future-proof their operations, they need to modernise and embrace technology. All of the challenges detailed in this report — from high fuel costs and driver shortages to regulatory changes, road safety and the transition to EVs — can be mitigated by using smart, connected technology. As this report shows, fleet managers are moving to embrace technology to modernise their fleets. Those who don’t will be in danger of getting increasingly left behind and losing competitive advantage,” added van der Wilt.

Tony Draper, head of SHEQ, M Group Services, a long-standing Samsara customer, added: “For too long, commercial fleets have been underserved by the types of technology that have transformed other sectors and industries. Thanks to affordable, connected, smart tech, fleets have the opportunity to make their operations safer, more efficient, and more sustainable.”

To read the Samsara report and find out more, visit:

About the research

Samsara commissioned Vitreous World to carry out online interviews with 150 fleet or logistics managers in the UK with direct responsibility for vehicles, drivers, logistics, supply chain and/or field service operations, from 15 to 24 February 2023. A further survey of 1,000 UK commercial drivers was also carried out between 14-21 February 2023 by Good Broadcast. All research conducted adhered to the UK Market Research Society (MRS) code of conduct (2019).

About Samsara

Samsara is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company’s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.


PR contact:
Sam Hall

Release Summary

2023: The Road Ahead. UK Fleet Managers Reveal Priorities for a Challenging Year Ahead


PR contact:
Sam Hall