SKECHERS OVERTAGER EJERSKAB AF DISTRIBUTØR I SKANDINAVIEN

Det velkendte sko- og beklædningsvaremærke underskriver aftale med den mangeårige distributør Sports Connection som dermed bliver et 100% ejet Skechers datterselskab

LOS ANGELES, Californien og ESBJERG, Danmark--(BUSINESS WIRE)--Skechers, The Comfort Technology Company™, offentliggør i dag at virksomheden har underskrevet en aftale om købet af sin eksisterende nordiske distributør, Sports Connection Holding ApS.

Virksomheden Sports Connection består af 58 eksisterende Skechers konceptbutikker, 4 online stores og leverer til flere end 1600 samarbejdspartnere indenfor sko- og sportsbranchen i Norden. Virksomheden bliver dermed et 100% ejet Skechers datterselskab med det primære ansvar for at drive varemærkets fortsatte vækst i de nordiske lande, Danmark, Finland, Norge, Sverige, Grønland og Færøerne.

"Med det planlagte køb af vores mangeårige og succesrige distributør i Skandinavien, byder vi Sports Connection-teamet varmt velkommen i Skechers-familien," siger David Weinberg, Chief Operating Officer i Skechers USA, Inc. "Vi ser frem til yderligere at udvide vores rækkevidde i Europa ved at kombinere teamets lokale ekspertise med vores verdensomspændende kapacitet og finansielle ressourcer."

"Vi har en lang historie med et stærkt partnerskab med Skechers," udtaler Peter Jørgensen, CEO for Sports Connection, som blev grundlagt i 1994, og som siden år 2005 har været Skechers eksklusive distributør i Norden, som nu i fremtiden vil fungere som Country Manager for Skechers i alle nordiske lande.

"Vi er stolte af de fremskridt, vi som distributør har opnået med at udvikle og vækste Skechers varemærket. Vi har opbygget infrastrukturen til at støtte op om vores Skechers retail netværk, vores online butikker samt nære samarbejdspartnere i detailhandlen indenfor sko- og sportsbranchen ved tilstedeværelse på tværs af de nordiske lande, og denne nye struktur vil give os mulighed for at udnytte vores indsats til at skabe yderligere vækst i fremtiden. Vi har et dybt kendskab til hvad Skechers varemærket kan tilbyde i den dynamiske og konstante udvikling af vareprogrammet omfattende Skechers’ egne velkendte komfortteknologier til hele familien uanset alder og til alle aktiviteter."

Skechers vil fortsætte med at drive forretning i de eksisterende butikker, fra de nuværende Sports Connection kontorer og showrooms i hvert af de fire nordiske lande, ligesom det nordiske hovedkvarter forbliver placeret i Esbjerg, Danmark.

Om Skechers USA, Inc.

Skechers USA, Inc. (NYSE:SKX) er The Comfort Technology Company™ som er baseret i det sydlige Californien. Skechers designer, udvikler og sælger en bred vifte af livsstils- og performance sko, beklædning og tilbehør til mænd, kvinder og børn. Skechers’ kollektioner sælges i mere end 180 lande, i stormagasiner, forhandlere i sko- og sportsbranchen, og direkte til kunderne via virksomhedens online butikker og mere end 4500 egne og tredjeparts ejede fysiske Skechers konceptbutikker. Skechers internationale salg håndteres igennem et netværk af egne datterselskaber, joint venture-partnere og distributører. For mere information, henvises til about.skechers.com og følg os på YouTube og på Instagram i Danmark, Sverige, Norge og Finland.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States and the impact of Russia’s war of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.