DALLAS--(BUSINESS WIRE)--Divi, the powerful scalp health and hair care brand, launches To the Roots Hair Vitamins, the newest addition to its product line. Developed with clean, innovative ingredients, Divi’s Hair Vitamins are specially designed by experts to provide nourishment from the inside out.
Each Hair Vitamin capsule is packed with science-backed ingredients utilizing slow-release beadlet technology to promote healthy hair. To the Roots provides optimal benefits through its blend of vitamins, minerals, and the unique Divi Roots-9 Complex—Divi’s blend of hair-healthy ingredients.
“We are always looking to create new products that our customers will love,” said Divi founder Dani Austin. “Hair supplements felt like a natural next step as we continue to explore additional avenues for better hair health from the inside out. As with all Divi products, To the Roots Hair Vitamins integrate seamlessly into any existing wellness routine, making it easier than ever to boost overall scalp and hair health.”
“We’re proud of the product we created and the clean, thoughtful ingredients that make it special,” said Erica Hendricks, Divi’s Innovation Scientist. “Through a blend of vitamins and minerals including Vitamin B12, biotin, and Zinc, To the Roots Hair Vitamins contain ingredients that help to address the underlying causes of hair loss and thinning.”
The company’s science, research and development team (R&Divi) is led by Rachael Fox, Divi’s Senior Product Director. Fox recently joined Divi and brings with her years of experience in product development in hair care and clean beauty, including her work with Jessica Alba at Honest Company and her role as director at a leading hair wellness brand.
Divi was developed by Dani Austin, an innovative entrepreneur and one of the world’s foremost digital content creators who was recently named one of the world’s top 50 creators by Forbes magazine. Dani’s own personal hair loss journey inspired her to create an effective product that becomes part of a lifestyle rather than a quick fix. Divi’s other products include their Scalp Serum, named the Best Scalp Treatment of the year in the 2022 Beauty Awards by Shape magazine, and Shampoo and Conditioner specially formulated to cleanse and moisturize to provide a foundation for healthy hair.
Divi products are backed by science, rooted in nature and loved by all. Divi’s Scalp Serum, Hair Vitamins, Shampoo and Conditioner are clean, vegan and made in the U.S.A. with globally sourced ingredients. To the Roots Hair Vitamins are also made with *Lustriva®, a complex mixture of Arginine Silicate and Magnesium Biotinate. Key ingredients also include KSM-66® Ashwagandha Root Extract, Rhodiola Root Extract and Gamma E Blend, which play a key role in the holistic approach in getting to the root of healthy, happy hair.
To the Roots Hair Vitamins are available online at diviofficial.com. Each bottle contains a 30-day supply and can be purchased once or as part of a subscription order.
*Lustriva®, including the Lustriva logo, is a registered trademark of Nutrition21, LLC. Lustriva® is patent protected.
About Divi:
Divi’s mission is to create products that promote healthy hair that are backed by science, rooted in nature and loved by all. After launching in 2021 with its Scalp Serum, the company experienced rapid success and quickly expanded to offer customers several new products, such as a Shampoo and Conditioner line and Hair Vitamins. All of Divi’s products come together to create a full, daily solution that helps both men and women nourish their hair and get to the root of scalp health. Divi was developed by Dani Austin, an innovative entrepreneur, and one of the world’s foremost digital influencers and who was named one of the world’s top 50 creators by Forbes magazine. To learn more please visit diviofficial.com or follow @diviofficial on Instagram.
