The Original Margarita Is Turning 75 This Year & to Celebrate, Cointreau Is Giving Away $75,000 for Cinco de Mayo
The Original Margarita Is Turning 75 This Year & to Celebrate, Cointreau Is Giving Away $75,000 for Cinco de Mayo
Pledge to enjoy all your Margaritas with Cointreau for your chance to win this Cinco de Mayo
NEW YORK--(BUSINESS WIRE)--Cinco de Mayo is right around the corner and Cointreau is celebrating with America’s favorite cocktail – The Margarita. Kicking off on April 24th, Cointreau invites Margarita-drinkers across the country to join in with The Cointreau Margarita Pledge.
The Original Margarita recipe is celebrating its 75th anniversary this year. First created in 1948 by Dallas socialite Margarita Sames, The Original Margarita recipe calls for Cointreau, tequila, and fresh lime juice. To celebrate 75 years of this classic cocktail, Cointreau is giving away $75,000 for consumers to enjoy their Cinco de Mayo celebrations.
With this year’s Cinco de Mayo landing on a Friday, there’s more reason to celebrate and enjoy the day. Beginning today through May 4th, consumers can sign The Cointreau Margarita Pledge, committing to enjoy all of their Margaritas with Cointreau. Select lucky winners will win a portion of $75,000 paid out by a digital payment app on Cinco de Mayo.
“75 years ago, Margarita Sames created The Original Margarita recipe with Cointreau, tequila, and lime. Cointreau is an essential ingredient in The Margarita and at the heart of more than 500 classic cocktails,” said Nicolas Beckers, President and CEO at Rémy Cointreau America. “That’s why we’re excited to celebrate this milestone while encouraging Margarita-lovers to make their favorite cocktail as it was intended, with Cointreau.”
Consumers can enter for a chance to win by heading to https://www.cointreau.com/CointreauMargaritaPledge to sign The Cointreau Margarita Pledge. On Friday, May 5th, lucky winners will be randomly selected and will receive a digital payment from Cointreau to help them celebrate.
As Margarita Sames once said – “A Margarita without Cointreau is not worth its salt.” So, what are you waiting for? Join The Cointreau Margarita Pledge now!
The Original Margarita:
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Ingredients
- 1 oz Cointreau
- 2 oz blanco tequila
- 1 oz fresh lime juice
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Directions
- STEP 1: Rim your rocks glass with salt
- STEP 2: Combine all ingredients in a shaker with ice
- STEP 3: Shake vigorously until well chilled
- STEP 4: Strain into a rocks glass filled with fresh ice
- STEP 5: Garnish with a lime wheel
About Cointreau:
Cointreau is the iconic orange liqueur at the heart of more than 500 of the world’s most celebrated cocktails, including The Original Margarita, The Cosmopolitan, and The Sidecar. The House of Cointreau was founded in 1849 in Angers, France, where Edouard Cointreau perfected the recipe. Blended with sweet and bitter orange peels, Cointreau has a unique, balanced flavor beloved by mixologists and bartenders worldwide.
To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram/Twitter via @Cointreau_US or Facebook via @cointreauUS.
About Rémy Cointreau:
All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes high-end and singular brands, such as the Rémy Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,850 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.
Cointreau, the essential ingredient at the heart of more than 500 classic cocktails including The Original Margarita and The Cosmopolitan, invites Margarita-drinkers across the country to join in on Cinco de Mayo celebrations with The Cointreau Margarita Pledge, kicking off on April 24th.
Contacts
