BOSTON--(BUSINESS WIRE)--Hydrow, the leading at-home connected rowing brand that brings the on-water experience of rowing straight to your home, today announced Laura Lang has been appointed to the company Board and Diana Cino has been named Senior Vice President of Marketing and Sales. As industry veterans with deep experience in strategy, digital media, and marketing, they support the company’s accelerated, strategic growth.
“Laura Lang is an impressive leader and capable strategic advisor who will help our company navigate the evolving connected fitness space and chart Hydrow on a continued path of growth and increased engagement with our members,” said Bruce Smith, CEO and Founder of Hydrow. “I am also excited to welcome Diana Cino to lead our marketing team where her consumer expertise and vision will drive our company's long-term success.”
Lang brings broad strategic expertise as an accomplished CEO of global digital and media businesses. She is the founder and Managing Director of Narragansett Ventures. Previously she was the Chief Executive Officer of Time Inc., a division of Time Warner and one of the largest branded media companies in the world. She also led Digitas as global CEO, creating the leading global digital integrated marketing agency and transforming the business from its direct marketing roots to a high-growth, data-driven, and digital industry leader. Her public board and committee experience includes the VF Corporation (NYSE), Oscar Health (Nasdaq), and Vroom, Inc. (Nasdaq). She currently serves on several private growth company boards ranging in valuation from $50 million to $1 billion.
“Hydrow has reimagined the experience of indoor rowing by focusing on authenticity, connectedness, and providing customers the chance to workout with world-class athletes around the globe,” said Laura Lang, Board Member. “As a Hydrow fan for years, I’m thrilled to now be a meaningful part of Hydrow’s journey.”
Cino brings deep experience in marketing expertise. She was the Vice President of Marketing at Bevi where she spearheaded the marketing launch of Bevi 2.0, led a rebrand, and expanded customer verticals during the height of COVID-19. Prior to Bevi, she was the Director of Marketing at Wayfair and the Director of Strategy and Product Implementation at GoHealth. She is a longtime volunteer for The Philanthropy Connection, a women's collective focused on addressing systemic inequities within the greater Boston area.
“I am excited to join Hydrow, an impressive Boston-based brand that has redefined the connected fitness space with its content and an emphasis on recreating the authentic experience of being on the water,” said Diana Cino, Senior Vice President of Marketing & Sales. ”As a fitness enthusiast, I look forward to working with Hydrow, supporting its rapid growth, and expanding its incredibly loyal customer base.”
Hydrow is the leading at-home connected rower that leverages innovative technology to bring the on-water, outdoor experience of rowing to the home. Engineered by rowing experts, Hydrow recreates the feeling of rowing directly on the water via an algorithm-based, patented electromagnetic and computer-controlled drag mechanism. World-class athletes lead members through challenging rows that engage 86% of the body's major muscle groups – twice that of cycling or running – as well as yoga, Pilates, functional movement, strength training, and Hydrow Circuit Training for a full-body, full-service fitness solution. With the ability to harness the visual, auditory and emotional components of rowing, the connected fitness rower delivers a best-in-class, full-body workout.