COLUMBUS, Ga.--(BUSINESS WIRE)--Synovus Bank is proud to announce it has been ranked #1 for customer satisfaction and trust in the Southeast according to the J.D. Power 2023 U.S. Retail Banking Satisfaction Study℠. J.D. Power defines the Southeast region as Georgia, South Carolina and North Carolina. The study is the longest-running, most in-depth study of the retail banking industry. Now in its 18th year, the annual study analyzes retail banking customers' satisfaction with their primary financial institution and the impact that satisfaction has on bottom-line metrics, such as retention, loyalty and advocacy.
“For more than 130 years, Synovus has served clients and communities throughout the Southeast with unwavering care, resilience and sense of purpose,” said Synovus Chairman, CEO and President Kevin Blair. “We’re honored to have our relationship approach to banking recognized by J.D. Power. I’m thankful to our team members for their dedication and commitment. As we celebrate this milestone, we affirm our intention to constantly improve and evolve, ensuring our clients remain at the heart of everything we do.”
The 2023 U.S. Retail Banking Satisfaction Study is based on responses from more than 100,000 customers of the largest banks in the United States about their experiences with their retail bank. The responses were fielded from January 2022 through January 2023. This year's study featured J.D. Power’s redesigned methodology that was introduced last year and is more reflective of the banking industry's evolution and how consumers conceptualize satisfaction with their primary retail bank. The methodology measures satisfaction across seven factors (in order of importance): trust, people, account offerings, allowing customers to bank how and when they want, saving time and money, digital channels, and resolving problems or complaints.
In addition to ranking #1 in overall customer satisfaction in the Southeast, Synovus also ranked highest in the region for trust. The J.D. Power Award is among several other recent recognitions received by Synovus, including 20 Greenwich Excellence and Best Brand Awards for the bank's 2022 performance serving small business and middle market clients and the Atlanta Journal-Constitution Top Workplaces Award for the fourth consecutive year. The bank is also a Great Place to Work-Certified Company for its creation of an outstanding employee experience.
“Over the past couple of years, client behaviors, market volatility and technology enhancements have forced the banking industry to evolve,” said Synovus Executive Vice President and Head of Consumer Banking and Brand Experience, Liz Wolverton. “Synovus has always carried a tradition of keeping our clients at the top of our responsibilities. The J.D. Power #1 in customer satisfaction award demonstrates our commitment to enabling our clients to reach their full potential and offering them an overall excellent banking experience.”
For more information about the 2023 U.S. Retail Banking Satisfaction Study, visit https://www.jdpower.com/business/press-releases/2023-us-retail-banking-satisfaction-study.
Synovus Bank, a Georgia-chartered, FDIC-insured bank, provides commercial and consumer banking in addition to a full suite of specialized products and services including private banking, treasury management, wealth management, mortgage services, premium finance, asset-based lending, structured lending, capital markets and international banking. Synovus has branches in Georgia, Alabama, South Carolina, Florida and Tennessee. Synovus is a Great Place to Work-Certified Company and is on the web at synovus.com, and on Twitter, Facebook, LinkedIn and Instagram.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.